TikTok Shop - Spain Shopping Center Operations Manager, Madrid

Responsibilities

The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better commerce experience to our users. We are looking for passionate and talented people to join our operations team, together we can build an commerce ecosystem that is innovative, secure and intuitive for our users.

We are looking for a Shopping Center Operations Manager to drive the growth of TikTok Shop's Shopping Center business in Spain. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of Spanish consumers and the local e-commerce competitive landscape, and the ability to turn data insights into actionable business strategies. You will work closely with multiple cross-functional teams - including Product, Algorithm, Recommendation, Category, Marketing, and central operations - to continuously improve the Shopping Center user experience and drive sustainable business growth.

What We Offer
- Opportunity to build the Shopping Center business from the ground up on a leading global short-video e-commerce platform
- A high-growth business track with rapid accumulation of full-chain cross-border e-commerce experience
- A diverse international team with an open and inclusive work culture
- Competitive compensation and benefits package

This role is based in our Madrid office.

Responsibilities
- Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local Spanish consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution
- Product Incubation: Improve product cold-start efficiency in the Spanish market, developing incubation strategies from the first order (0-to-1) through scaling (1-to-10), to improve product sell-through efficiency
- User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies, etc.) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimize full user lifecycle value
- Cross-team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements

Qualifications

Minimum Qualification(s)
- 5 years of e-commerce, marketplace, or platform operations experience; experience in shopping center / marketplace / platform channel operations is preferred
- Deep understanding of Spanish e-commerce consumers, including category preferences, seasonal demand, price sensitivity, the local e-commerce competitive landscape, and fulfillment/returns expectations
- Excellent English proficiency (working language is English, requiring daily collaboration with global cross-functional teams); fluent in both written and verbal communication. Spanish proficiency is preferred, especially for understanding local market trends, user feedback, and partner communication
- Ability to build an operational data/metrics system; able to analyze the conversion funnel (visit → click → add-to-cart → order), evaluate subsidy ROI, and design A/B experiments to drive business growth
- Goal-oriented with strong ownership mentality; able to independently drive projects from 0 to 1
- Excellent cross-cultural and cross-team communication and collaboration skills

Preferred Qualification(s)
- Experience with TikTok or short-video e-commerce operations
- Strong understanding of key Spanish consumer categories and seasonal demand patterns
- Experience building operational metrics frameworks or data dashboards