Area Manager, On-Premise

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Located in Houston, TX Morales Beverage Group seeks an Area Manager, On-Premise for the San Antonio, Austin and surrounding territories. We have a competitive compensation package with a wide range of benefits for full-time employees.

Job Description

Reporting to the Regional Branch Manager, the Area Manager, On-Premise is responsible for leading, developing, and driving performance across the San Antonio and Austin On-Premise markets. This role manages a team of Sales Representatives while owning execution, supplier alignment, and key account relationships across beer, wine, spirits and THC.

This is a field-forward leadership role requiring consistent market presence, hands-on coaching,

and disciplined execution.

MORALES BEVERAGE GROUP VALUES

• All-In: Being Accountable; If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

Sales Leadership & Team Development

• Lead, coach, and develop a team of On-Premise Sales Representatives across both markets
• Spend 3–4 days per week in the field conducting ride-withs and joint customer calls
• Establish clear expectations for execution, professionalism, and results
• Support hiring, onboarding, training, and territory transitions
• Conduct performance reviews, coaching sessions, and corrective action when required

• Own delivery of monthly, quarterly, and annual sales, distribution, and revenue goals
• Execute supplier business plans, scorecards, and priority initiatives
• Ensure consistent call frequency, routing discipline, and market coverage
• Drive pricing, menus, features, incentives, and promotional execution
• Analyze KPIs and market data to identify opportunities and performance gaps

• Build strong relationships with key on-premise operators and decision-makers
• Lead key account calls and assist with menu placements and promotions
• Develop new on-premise account opportunities
• Resolve customer issues while protecting MBG relationships
• Serve as a market ambassador for MBG and its supplier partners

• Ensure accurate CRM usage, reporting, and documentation
• Manage expenses, mileage, and policy compliance
• Maintain knowledge of Texas alcohol regulations
• Partner with HR on performance management and employee relations

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• Being approachable at all times
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions
  

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Drive for Results: Demonstrates a strong commitment to achieving business targets and consistently pushes for excellence in performance.
• Time Management: Effectively manages time by prioritizing tasks, meeting deadlines, and balancing multiple responsibilities efficiently.
• Interpersonal Savvy: Relates well to all kinds of people, building constructive and effective relationships, and is adept at navigating through complex interactions

• Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
• Require lifting/lowering, pushing, carrying, or pulling up to 45 lbs.
• Requires driving daily to and from customer accounts within assigned territories

• 21 years or older, High School Diploma or GED
• 5–7+ years of beverage alcohol sales experience with on-premise focus
• Prior sales leadership or senior sales experience preferred
• Strong beer, wine, spirits and THC knowledge
• Proven ability to lead and develop high-performing teams
• Demonstrated success achieving goals in competitive markets
• Ability to manage multiple projects effectively and professionally
• Excellent communication skills and the ability to interact across teams in a fast-paced environment while building relationships
• Must be proactive, resourceful, and efficient
• This position requires attendance at local meetings, local travel and occasional out-of-town travel
• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
• Ensure reliable, insured transportation, in accordance with company policy
• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
• Must be able to pass a background and drug screening for hire and randomly throughout employment
  

Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.