Sr Manager, Demand Generation

Tapestry - Coach and Kate Spade Sr Manager, Demand Generation YesterdaySaved Hybrid New York, NY, USA 115K-145K Annually Senior level 115K-145K Annually Senior leveleCommerce • Fashion • Retail • Sales • Wearables • DesignLead demand generation strategy and execution to drive top-of-funnel brand awareness among younger consumers. Manage paid upper-funnel channels, agency partners, creative development, influencer/affiliate programs, measurement (A/B tests, Brand Lift), and cross-functional collaboration, while mentoring junior team members.Top Skills: A/B TestingAffiliate MarketingBrand Lift StudiesMeta (Facebook)Paid SocialPublisher/Partner MarketingTiktokYoutube