Brand & Commercial Manager(Consumer Care brands)

Job Title: Brand & Commercial Manager

Department: Sales / Commercial

Reports To: CEO / Commercial Director

Job Purpose

The Business Development Manager is responsible for driving revenue growth by identifying new business opportunities, expanding market presence, building strategic partnerships, and increasing sales across retail, wholesale, and distribution channels.

Key Responsibilities

1. Business Growth & Market Expansion

Identify and develop new business opportunities in and GCC markets

Expand distribution network (retailers, wholesalers, online platforms)

Enter new markets, territories, and customer segments

2. Sales Strategy & Execution

Develop and implement sales strategies to achieve revenue targets

Build and manage a strong sales pipeline

Negotiate contracts and close high-value deals

Achieve monthly, quarterly, and annual sales targets

3. Client & Relationship Management

Build long-term relationships with key clients, distributors, and partners

Manage key accounts and ensure repeat business

Conduct regular client meetings and presentations

4. Market Intelligence & Competitor Analysis

Monitor market trends, competitor activities, and pricing strategies

Identify gaps and opportunities for growth

Provide insights to management for strategic decisions

5. Product & Brand Development Support

Work closely with marketing and product teams to align offerings with market needs

Provide feedback on new product development (pricing, demand, positioning)

Support brand expansion initiatives

6. Partnerships & Strategic Alliances

Identify and establish partnerships with distributors, retailers, and corporate clients

Explore B2B, institutional, and bulk sales opportunities

Develop collaborations to increase market penetration

7. Reporting & Performance Tracking

Prepare sales forecasts, budgets, and performance reports

Track KPIs and optimize strategies to improve results

Maintain CRM and sales records

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Key Requirements

Education

Bachelor’s Degree in Business Administration, Marketing, or related field

MBA is an advantage

Experience

5–10 years of experience in business development / sales

Experience in FMCG, retail, trading, or consumer brands preferred

Strong network in market (retailers, distributors)

Skills

Strong negotiation and closing skills

Excellent communication and presentation abilities

Market knowledge and commercial awareness

Relationship-building and networking skills

Self-driven with target-oriented mindset

Key KPIs

Revenue growth and sales target achievement

Number of new clients/accounts acquired

Market expansion (new territories/channels)

Profit margins and deal closures

Customer retention and repeat business