KA Manager

KA Manager – Australia, Small Home Appliance Industry

Are you a motivated sales professional with a deep understanding of small home appliances? Do you possess extensive experience in diverse markets across Australia?

VeSync is a family of brands, including Etekcity, Levoit, and Cosori. We are the No. 1 brand in the US. Currently expanding into the Australian market, we have secured partnerships with JB Hi-Fi and Amazon. Our product portfolio includes air purifiers, humidifiers, tower fans, and air fryers. In this role, you will be responsible for managing Australian retail partners across diverse product categories, focusing on driving profitable sales growth with both existing and new customers.

Job Position Overview

Possess over 5 years of industry experience and extensive sales management experience in direct cooperation with JB-HIFI, Harvey Norman and other key local retail accounts (KA) in Australia and New Zealand. Responsible for daily customer order operation, planning and execution of joint marketing campaigns, as well as product listing and lifecycle management. Deeply involved in formulating and implementing promotion strategies for all KA channels, building solid customer relationships and delivering regular product training to ensure retail staff fully understand the brand and products with competent sales recommendation capabilities. Develop differentiated product strategies for different clients to drive sales target achievement and boost channel penetration.

Core Value

Leverage strategic key account cooperation, channel resource integration and localized operation to achieve triple growth of revenue, profit and market share for the brand across Australian KA channels, and advance brand local adaptation as well as cross-departmental collaborative implementation.

Job Responsibilites：

Responsible for channel development and management for ANZ retail and offline markets, covering major offline retailers such as JB-HiFi, TGG, Harvey Norman, as well as other distributors and online business. Optimize customer store and online shop management to improve channel coverage quality and output efficiency.

As the channel sales lead, responsible for market insights, channel planning and expansion, channel policy formulation and execution, channel process construction and optimization, and comprehensive management of the end-to-end process from SI (stock-in), ST (sales to channel), to SO (final sales), ensuring the achievement of company revenue and sales targets.

Promote the implementation and continuous optimization of retail product strategies, responsible for communication and negotiation, reducing the cost and operational channels for products entering the channel, mastering retail competitor strategies, and, combined with brand and product positioning, guiding and integrating customer resources to maximize product marketing effectiveness.

Manage the quality of ANZ retail operations, formulate inventory and forecasting plans, guide customer stock preparation, monitor inventory and inventory turnover data in real time, and adjust operational strategies promptly according to sales progress; explore and promote better operational management models, such as switching to direct supply models.

Convey brand philosophy and execute retail strategies, deeply understand brand and product strategies, focus on maintaining retail customer relationships, cultivate customers into loyal brand partners, and promote the effective dissemination and training of product and brand value in retail channels.

Job requirements

Education: Bachelor’s degree or above, with preference given to majors in Marketing, Business Administration, International Trade, or related fields.

Work Experience: 5–10 years of experience in retail channel development and management, with preference for candidates with local experience in Australia or New Zealand.

Industry Experience: Familiar with retail channels in consumer electronics, home appliances, cleaning appliances, or related industries, with direct cooperation experience with major retail clients (such as JB-HiFi, Harvey Norman, etc.).

Position Experience: Previously served as channel sales leader, account manager, or sales management position, with end-to-end channel management capabilities and the ability to independently formulate and execute channel strategies.

Localization Requirements: Preference for local Australian candidates; those with high-quality local channel resources are preferred.

Basic Competencies

Excellent market insight and analytical skills

Strong communication, coordination, and negotiation skills

Project management and cross-departmental collaboration abilities

Good data analysis and inventory management skills

Strong stress resistance and goal-oriented mindset

Professional Skills

Proficient in channel policy formulation and execution processes

Familiar with retail product strategy implementation and optimization methods

Expert in inventory and sales forecasting management

Skilled in brand training and customer relationship maintenance

Job Competency Qualities

Strategic thinking, able to adjust channel strategies according to market dynamics

Customer-oriented, focused on building and maintaining customer relationships

Results-oriented, driving the achievement of sales targets

Teamwork spirit, adept at internal and external team collaboration and communication

Self-driven and continuous learning ability, adaptable to a rapidly changing market environment

Professional Tone:

Ensured consistent and professional language throughout. The revised version sounds more polished and suitable for a corporate job posting.

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