Full Stack Engineer

Job Title: Full Stack Engineer

Location: Full-Time, Remote

Working Hours: US Hours - EST

About the Role

Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.

They are looking for a hands-on Full Stack Engineer with proven experience in marketing/ad tech environments to build and scale internal systems that directly support campaign performance and revenue operations.

This is a builder role, not a strategy-only position.

You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across ad platforms, tracking systems, and CRM-driven pipelines.

You’ll work closely with leadership, media buyers, and operators to turn ideas into production-ready systems that directly impact campaign performance and lead conversion.

Key

Responsibilities

1. Internal Tool Development (Primary Focus)

- Build and deploy internal tools using Next.js, React, and Python - Develop marketing dashboards, reporting systems, and operational tools - Replace manual workflows with scalable, automated solutions 2. Marketing Data, Tracking & Attribution (Core Focus)

- Implement and optimize Meta Pixel and Conversion API (CAPI) - Ensure accurate event tracking, deduplication, and attribution - Build pipelines connecting ad platforms → backend systems → dashboards - Develop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality) 3. AI Integration in Marketing Workflows

- Apply AI to real marketing use cases such as: - Ad copy and creative generation - Lead scoring and qualification - Campaign insights and reporting automation - Work with APIs such as OpenAI and similar AI platforms - Build AI systems embedded into live marketing and operational workflows 4. CRM & Lead Lifecycle Automation (Critical)

- Integrate and automate CRM systems such as GoHighLevel, Close CRM, HubSpot, or similar - Build systems connecting lead capture → CRM → follow-ups → conversion tracking - Implement automations including lead routing, pipeline management, and conversion syncing (offline events/CAPI) - Ensure data consistency between ad platforms and CRM outcomes 5. Rapid Execution & Iteration

- Ship quickly, test, and iterate based on real campaign data - Collaborate with media buyers to solve campaign and operational bottlenecks - Continuously improve systems that impact marketing performance and efficiency Requirements (Non-Negotiable)

- 4–6+ years of hands-on software engineering experience - Strong full-stack skills (React / Next.js + Python) - Proven experience building and deploying production-level tools and systems - Experience working with APIs, webhooks, and automation systems - Active use of AI tools in day-to-day work - Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred) - Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution - Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance) - Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar) - Including lead capture, routing, pipeline management, and conversion tracking - Experience connecting ad platforms with CRM systems for attribution and reporting - Builder mindset with a strong bias toward execution Nice to Have

- Experience working in a performance marketing agency environment - Familiarity with paid media metrics (ROAS, CPL, CAC, conversion rates) - Experience with tools like Zapier, Make, or similar automation platforms - Understanding of data pipelines and attribution challenges (e.g., iOS/privacy changes) What Success Looks Like

- Internal tools actively used by media buyers and operators - Reduced manual work across campaign and CRM workflows - Accurate and reliable tracking and attribution across systems - Faster execution of campaigns and reporting - AI-driven systems improving lead quality, conversion rates, and efficiency Interview Process

- Initial Phone Screen - Video Interview with Pavago Recruiter - Client Interview - Offer & Background Verification

Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/full-stack-engineer-pavago