Product Manager

In 1897 C.C. Filson began outfitting prospectors headed for the Gold Rush with tools and apparel strong enough for the toughest spots on earth. More than 100 years later, Filson remains committed to providing pioneers of all fields around the world with unfailing goods made from the highest quality materials available. Filson recognizes that it takes a world-class team to make a world-class product. As we build on the Filson legacy of American craftsmanship, we are looking for individuals who share our dedication to innovation, excellence, and superior customer service. We don’t work in silos but rely on open collaboration. It’s a jackknife mentality – the ability to accomplish more than what’s asked of you – that defines our culture of versatility and perseverance. Our outfitter mindset is deliberate and strategic. We are a small company, on purpose. We’re the ones doing the work, from product design and marketing, to cutting, sewing, and restoration. With more than 125 years under our belt, we still have a start-up mentality. Driven by an independent spirit and an uncompromising attitude that demands we lead with conviction.

About The Role

The Product Manager is a steward of the Filson product—responsible for building assortments that honor our legacy while pushing the business forward. This role owns a portion of the seasonal line plan from concept through market, ensuring every product serves a purpose, tells a story, and delivers against the needs of the customer.

You’ll sit at the center of the work—partnering across Design, Merchandising, Sales, and Marketing—to bring products to life that are built without compromise. This role requires equal parts instinct and analysis: understanding the customer, reading the market, and making decisions that balance craftsmanship with commercial performance.

Responsibilities

• Build and own seasonal line plans that deliver on revenue, margin, and productivity goals while staying true to Filson’s standards of quality and utility
• Identify opportunities for growth through a deep understanding of the customer, the competitive landscape, and emerging trends
• Partner with Design to develop products that are functional, durable, and unmistakably Filson
• Work closely with Sales to align on assortment strategy, pricing architecture, and market needs across wholesale and direct channels
• Support sell-in by contributing to product storytelling, assortment strategy, and key account conversations
• Help define how the line comes to life across channels—Wholesale, DTC, and eCommerce—ensuring consistency and clarity in the marketplace
• Collaborate cross-functionally with Planning, Finance, Marketing, and Manufacturing to bring products from concept to customer
• Drive execution across all Go-to-Market milestones, ensuring timelines are met and details are dialed
• Hold a high bar for accuracy and operational discipline across systems, tools, and processes
• Continuously look for ways to improve how we work—simplifying processes and strengthening cross-functional collaboration
• Contribute to a strong team environment by mentoring others and leading through accountability and example

• 5+ years of experience in product management, merchandising, or product line management within outdoor, lifestyle, or consumer goods brands
• A strong product instinct—knowing what belongs in the line, what doesn’t, and why
• Proven ability to translate consumer insights and market data into clear product strategies
• Experience building assortments that balance storytelling, functionality, and commercial performance
• Strong analytical skills paired with sound judgment and attention to detail
• Ability to work cross-functionally and influence without ego
• Clear, direct communicator who can align teams and drive decisions forward
• Proficiency in Microsoft Office; experience with PLM or merchandising systems is a plus
• A genuine appreciation for Filson’s heritage, product integrity, and the customers we serve

Filson and Shinola are equal opportunity employers. We believe that every employee has the right to work in surroundings which are free from all forms of unlawful discrimination. It is our policy that all decisions involving any aspect of the employment relationship will be made without regard to race, color, sex, religion, age, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, mental, or physical disability, veteran and military status, genetic information, political ideology or any other status or characteristic protected by local, state or federal law. Discrimination and/or harassment based on any of those factors are totally inconsistent with our philosophy of doing business and will not be tolerated.

With regard to applicants or employees with disabilities, the company offers what the law refers to as "reasonable accommodation" to enable a person to perform his or her job.

Salary Range

$90,000 - $120,000 USD