Marketing Project Manager
Indexed description
Your Role As a Marketing Project Manager
Appspace is seeking a Marketing Project Manager to serve as the operational lead for cross-functional marketing campaigns.
This role is a neutral function that exists to
- Drive execution
- Manage priorities
- Run the system
Why This Role Exists
Marketing execution spans multiple senior leaders and functions. Without centralized orchestration:
- Campaign timelines drift
- Dependencies are missed
- Priorities compete
- Deadlines become reactive
- Escalations occur late
A Day in the Life of a Marketing Project Manager:
Unified campaign calendar
- Own and maintain a single, visible marketing campaign calendar.
- Partner with senior marketing leaders to ensure clarity on what is launching, when, and why.
- Align campaign timing to revenue priorities and business objectives.
- Surface conflicts and capacity collisions early.
- Build and manage master workbacks for Tier 1 and Tier 2 campaigns.
- Identify cross-functional dependencies across Product Marketing, Content, Creative, Demand, Paid, PR, and Events.
- Ensure upstream inputs are confirmed before downstream deadlines are set.
- Maintain structured milestone tracking from kickoff through launch.
- Campaign Tiering & Prioritization Support
- Ensure Tier 1 initiatives receive appropriate planning rigor.
- Prevent lower-tier work from displacing high-priority initiatives without alignment.
- Launch Readiness & Risk Management
- Proactively identify at-risk initiatives and escalate with solution options.
- Serve as a neutral facilitator when timing, scope, or ownership conflicts arise.
- Reduce last-minute escalations through early risk visibility.
- Ensure alignment between messaging, creative, content, demand, and sales enablement timelines.
- Clarify roles and responsibilities (RACI) for each major campaign.
- Bring consistency to campaign kickoff, milestone reviews, and delivery reporting.
- Provide the CGO with weekly visibility into campaign health.
- Maintain dashboards tracking delivery confidence and milestone adherence.
- Surface recurring bottlenecks and recommend process improvements.
- Coordinate the delivery of post-campaign results and recommendations.
- 7+ years of experience in marketing project management, program management, or GTM orchestration in B2B SaaS.
- Proven experience managing complex, multi-channel campaigns.
- Strong understanding of marketing lifecycle dependencies.
- Experience working across multiple senior stakeholders.
- Ability to push back on unrealistic timelines while maintaining trust.
- Calm, structured, and politically savvy operator.
- Exceptional written and verbal communication skills.
- Experience in high-growth environments.
- Familiarity with revenue marketing models.
- Experience implementing campaign governance frameworks.
- Exposure to creative operations or brand systems environments.
- Unified campaign calendar established.
- Active Tier 1 initiatives mapped with master workbacks.
- Revised campaign kick-off briefing template and campaign tier framework.
- Structured launch readiness reviews in place.
- Clear visibility into campaign risks and dependencies.
- Improved on-time delivery for Tier 1 initiatives.
- Reduction in last-minute escalations.
- Increased clarity across marketing teams regarding priorities and sequencing.
- Tier 1 campaign on-time launch rate
- Reduction in launch-date scope changes
- Improved planning lead time
- Increased cross-functional alignment
- Stakeholder confidence in marketing execution
Additional Perks Include
- Generous PTO
- Flexible work schedules
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- A casual dress work environment
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