Head of Marketing Data, Decisioning & Delivery Platforms

PNC Bank Head of Marketing Data, Decisioning & Delivery Platforms 5 Hours AgoSaved Hybrid Pittsburgh, PA, USA 50K-326K Annually Senior level 50K-326K Annually Senior levelMachine Learning • Payments • Security • Software • Financial ServicesLead strategy and execution of PNC's marketing technology ecosystem, integrating marketing data, decisioning, and campaign delivery platforms. Define operating model, drive cross-functional alignment, manage digital teams and vendors, ensure regulatory and risk compliance, and promote test-and-learn innovation to improve personalization, measurement, and marketing effectiveness.Top Skills: Adobe Experience Manager (Aem)Adobe Experience Platform (Rt-CdpAjoCja)Customer Data Platform (Cdp)Identity ResolutionJavaScriptPegaWorkfront