Regional Marketing Manager, EMEA

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Summary

The Regional Marketing Manager contributes to strategy and leads regional demand generation programs, with a strong focus on driving leads, and lead conversion. They also manage customer engagement activities that drive uptake, interaction, and pipeline for the Cengage and Gale portfolios.

This role supportsEMEAand focuses on delivering and optimizing campaigns across the full customer lifecycle, from demand generation and thought leadership through onboarding, adoption, retention, and expansion. The role works closely with regional Sales, Customer Success, Product Marketing, and Demand marketing teams. It adapts and tailors campaigns, content, and messaging for local markets while keeping aligned with global strategy and brand standards.

What you’ll do here:

• Own and implementregional demand (70%) and engagement (30%) marketing programsthat drive pipeline across multiple channels.
• Optimize and deliverregional marketing campaigns, including campaign architecture, lead generation, email performance, customer activation/onboarding flows, mapped to global strategy.
• Regionalize global marketing assets(campaigns, content, messaging, and enablement materials) to reflect local market needs, buyer behaviors, and go-to-market motions, while adhering to brand guidelines.
• Supportthought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media.
• Deliverproduct usage initiativesin partnership with Customer Success.
• Supportretention, renewal, upsell, and cross-sell campaignsin collaboration with Sales and Customer Success teams.
• Partner with Sales and GTM teams to supportsales readiness efforts, including campaign alignment and handoff processes.
• Identify, manage, and maintain a pipeline of engaged customers and users to supportadvocacy, storytelling, and regional marketing initiatives.
• Coordinate the collection and use ofcustomer testimonials and usage examplesto support demand programs.
• Supportpipeline generation and healththrough coordination with Sales, Revenue, and Marketing Operations teams, including pipeline hygiene and reporting.
• Analyze and report oncampaign, engagement, and pipeline performance, sharing insights and optimization recommendations with regional and global partners.
• Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate.

Skills you will need here:

• Working knowledge ofdemand marketing, engagement marketing, or lifecycle marketing, including lead generation, onboarding, adoption, and renewal support.
• Experience implementingmulti-channel marketing campaignsacross proprietary, paid, and earned media, with attention to performance and optimization.
• Ability toregionalize and customize global marketing materialsto support local markets while maintaining alignment with global strategy and brand standards.
• Strong written and verbal communication, with the ability to translate customer and product value into clear, compelling messaging.
• Analytical skills to supportcampaign reporting, engagement measurement, and pipeline analysis.
• Strong collaboration skills, especially working acrossSales, Customer Success, Product Marketing, and Marketing Operations.
• Ability to manage multiple workstreams of moderate complexity within defined timelines, including navigating ambiguity and evolving requirements.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Typically requires3–5 years of relevant experiencein demand marketing, engagement marketing, lifecycle marketing, or a related field.

Originally posted on Himalayas