Digital Marketing Manager

Spencer Recruitment is partnering with our client to appoint a Digital Marketing Manager.

This is a specialist role responsible for leading local digital execution, sponsorship activation, and retail media delivery. The successful candidate will play a critical part in driving brand visibility, customer engagement, and commercial impact through best-in-class digital channels (web, app, social), content creation, sponsorship activation, and in-store retail media infrastructure. The role works closely with central teams, agencies, and internal stakeholders to ensure all digital, sponsorship, and experiential activity is executed to a high standard and fully aligned with brand and business objectives.

Reporting to the BU Senior Marketing and Communications Manager, this is a full-time role based in the local BU market.

About the Job

• Specialist digital and sponsorships role within a leading international retail brand
• Full ownership of local digital execution across web, app, social, and retail media
• Opportunity to lead high-profile sponsorship activations including major sports partnerships

The Role

• Lead local execution of digital activity across website, app, and owned digital platforms
• Execute the central social media strategy locally, tailoring content to reflect local market priorities
• Own and execute local sponsorship activations, including strategic partnerships
• Lead local execution of retail media across in-store digital assets
• Plan and execute local campaigns integrating digital channels, sponsorships, retail media, and in-store activation
• Coordinate on-site execution for events and sponsorship activations
• Track and report on digital, social, and sponsorship performance, using insights to optimise future activity

Key Responsibilities

Digital Channels & Content Execution

• Lead local execution of digital activity across website, app, and owned digital platforms
• Implement localised content updates for web and app in line with central guidance
• Plan and coordinate content shoots (photo/video) to support digital channels, sponsorships, and social media
• Ensure all digital content is optimised for performance, engagement, and usability

Social Media & Community Management

• Execute the central social media strategy locally, tailoring content to reflect local market priorities and sponsorships
• Manage local social media communities, including content publishing, moderation, and community engagement
• Work with agencies and internal teams to ensure always-on, high-quality social content
• Monitor performance and provide insights to optimise content and engagement over time

Sponsorships & Local Activation

• Own and execute local sponsorship activations, including FAI and other strategic partnerships
• Translate sponsorship rights into impactful digital, in-store, and experiential activations
• Plan and deliver sponsorship-related campaigns, events, and match-day activations in the local market
• Work with partners, agencies, and internal teams to maximise sponsorship visibility and ROI
• Ensure sponsorship activity is fully integrated across web, app, social, loyalty, retail media, and in-store touchpoints

Retail Media & In-Store Digital Infrastructure

• Lead local execution of retail media across in-store digital assets and CMS, including digital menu boards, coffee screens, and other digital formats
• Ensure retail media content supports sponsorships, campaigns, and commercial priorities
• Collaborate with Operations, IT, and suppliers to ensure consistent delivery and performance of in-store digital infrastructure

Campaigns, Events & Execution

• Plan and execute local campaigns integrating digital channels, sponsorships, retail media, and in-store activation
• Coordinate on-site execution for events and sponsorship activations, ensuring strong brand presence and customer engagement
• Track and report on digital, social, and sponsorship performance, using insights to optimise future activity

About You

• Proactive and detail-oriented, with a strong ability to execute programmes and drive results in a fast-paced environment
• Collaborative and customer-focused, working across teams to enhance the customer experience
• Excels at managing multiple projects and communicating effectively across departments
• Experience in digital marketing, CRM or CMS platforms
• Confident working with digital assets and retail media environments
• Experience managing websites, content calendars, and social communities
• Highly organised, proactive, and comfortable managing multiple stakeholders and agencies

Qualifications & Experience

• Bachelor's degree or equivalent experience
• Proven experience delivering sponsorship activations and partner-led marketing, campaign execution, and supplier management
• Strong digital marketing background with experience across web, app, social media, and content creation
• Proficiency in MS Outlook, Excel, PowerPoint, and Word; CMS or CRM experience beneficial
• Strong written and verbal communication skills
• Project Management certification is a plus

What's on Offer

• Full-time position within a leading international retail brand
• Varied and dynamic role spanning digital, sponsorships, and retail media
• Opportunity to work on high-profile sponsorship partnerships and campaigns