Integrated Marketing Communications Manager

The Integrated Communications Manager is responsible for leading the development and execution of integrated marketing communications for assigned mega brands, while overseeing shared communication platforms to ensure equitable brand representation. The role ensures brand consistency, cross-category alignment, and executional excellence across all channels, driving cohesive campaigns that deliver measurable business impact.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 8-10 years of marketing or integrated communications experience, preferably within FMCG or consumer brands in the Philippines
• Strong hands-on experience in ATL, BTL, digital, and trade marketing integration
• Proven experience supporting product launches, promotions, and high-volume campaign cycles
• Experience working with multiple agencies and vendors
• Strong understanding of Filipino consumers, local retail dynamics, and regional execution differences

Job Roles and Responsibilities:

Integrated Campaign Development

• Lead the development of integrated campaigns for mega brands such as Magnolia and Star
• Translate brand and business objectives into cohesive, full-funnel communication strategies across all touchpoints

End-to-End Campaign Execution

• Oversee campaign implementation across channels, ensuring on-time and on-budget delivery
• Drive executional excellence across offline and online platforms, including OOH, digital, and in-store

Shared Communication Platform Management

• Manage shared platforms such as OOH assets and Home Foodie
• Ensure fair and strategic representation of brands within shared channels

Cross-Category Alignment

• Align campaign calendars, messaging, and priorities across multiple brands and categories
• Facilitate coordination among brand teams to ensure synergy and avoid overlaps or conflicts

Brand Governance & Creative Quality

• Safeguard brand consistency by ensuring adherence to brand guidelines across all executions
• Uphold high standards of creative quality and integrated storytelling across channels

Performance Measurement & Optimization

• Define and track mega brand campaign KPIs (reach, engagement, conversion, ROI)
• Analyze performance data and generate insights to optimize ongoing and future campaigns
• Prepare post-campaign reports and recommendations for stakeholders