Marketing Manager- Franchise Development

The Marketing Manager – Franchise Development drives strategic marketing efforts to grow Red Roof’s franchise network. This role creates and executes campaigns that boost awareness of franchise opportunities, attract qualified leads, and support the development pipeline. Responsibilities include digital marketing, trade media, social media, email outreach, and major industry events, working closely with development and brand teams to ensure effective, results‑driven franchise marketing.

Job Duties

Franchise Marketing Strategy & Planning

Plan, execute, and manage the overall strategy for franchise marketing, including digital media, trade media, social media, advertising, and industry events

Develop and manage the franchise marketing budget, including advertising, trade media, production, social media, and event investments to ensure strong ROI

Track marketing performance and adjust strategies based on results

Franchise Lead Generation & Pipeline Support

Generate and qualify franchise development leads through digital channels, including social media, web, email, and trade shows

Partner with the Franchise Development team to ensure marketing programs support the sales pipeline

Develop and manage email marketing programs that nurture franchise prospects

Digital Marketing & Content

Manage franchise development social media channels to raise awareness, grow engagement, and strengthen brand reputation

Develop and publish digital content, including written, visual, and video assets

Manage LinkedIn accounts for franchise development leaders and ensure alignment with overall brand strategy

Oversee updates and optimization of the franchising website and related microsites, ensuring SEO alignment and performance tracking

Franchise Marketing Materials

Manage the design and updates of franchise brochures, presentations, and customized marketing collateral

Maintain franchise development presentations aligned with annual FDD updates and development opportunities

Create and publish franchise newsletters and marketing communications

Public Relations & Trade Media

Manage trade media advertising schedules and coordinate design and delivery of materials to publications

Assist in managing the franchise PR agency relationship

Amplify media coverage through social channels, company platforms, and internal communications

Events & Industry Presence

Manage booth design, marketing materials, and promotional support for franchise events and trade shows such as AAHOA

Attend industry conferences and franchise meetings to support the franchise development team and capture content for marketing channels

Build relationships with hospitality and franchise networking groups

Cross-Functional Collaboration

Attend franchise development and marketing meetings to stay aligned on strategic priorities

Act as a connector between marketing, franchise development, and communications teams

Support marketing, events, and other internal initiatives as needed

Required Qualifications

Bachelor’s degree in marketing, Communications, or a related field, or equivalent professional experience

3 or more years of experience in marketing, communications, or digital marketing

Experience supporting marketing initiatives that drive brand awareness, engagement, or lead generation

Working knowledge of digital marketing channels, including social media, website management, and search engine optimization (SEO)

Experience developing marketing content across multiple formats, including written, visual, and video

Strong written and verbal communication skills

Proficiency with Microsoft Office, including Excel, Word, and PowerPoint

Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously

Detail oriented with the ability to work effectively in a fast-paced environment

Ability to travel up to 15%

Preferred Qualifications

Experience in franchise, hospitality, real estate, or B2B marketing environments

Familiarity with marketing programs that support franchise development or sales pipelines

Understanding of hotel trade media and industry publications

Experience managing social media accounts for business or executive leadership

Understanding of how digital marketing contributes to brand visibility, lead generation, and website traffic

Experience working with PR agencies or external marketing partners

Ability to lead marketing initiatives or coordinate cross-functional projects when required

Ability to lead marketing initiatives or coordinate cross functional project teams when required