Senior Marketing Events Specialist

About RethinkFirst

RethinkFirst is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable. Through our suite of cloud-based platforms -including RethinkEd, RethinkCare, and RethinkBH - we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.

We're on a mission to make behavioral health more effective, equitable, and human.

About the Role

We're seeking a creative, strategic, and execution-focused Senior Marketing Events Specialist to lead the planning and execution of event marketing programs that drive brand awareness, customer engagement, and pipeline growth. Reporting to the Director of Demand Generation, this role will partner closely with Demand Generation Managers and cross-functional stakeholders to develop and execute events and other field marketing initiatives. This role will support a high-volume events calendar, with each line of business scheduling roughly 10-15 trade shows per year, ranging from Tier 1 to Tier 3 presence. The ideal candidate brings strong business judgment, exceptional attention to detail, executive presence, and a proven ability to independently manage complex events while delivering high-quality experiences that elevate the RethinkFirst brand.

Key Responsibilities

Event Strategy & Program Management

• Own end-to-end planning and execution of conferences, trade shows, executive dinners, customer advisory boards, webinars, regional events, and virtual experiences.

• Develop comprehensive event plans, project timelines, logistics, budgets, and success metrics for each program.

• Serve as the primary point of contact for event execution, ensuring every experience reflects a premium, professional brand presence.

• Evaluate and recommend event opportunities, sponsorships, speaking engagements, and field marketing programs that support business objectives.

Demand Generation & Marketing Partnership

• Collaborate closely with Demand Generation Managers to develop integrated event campaigns that drive awareness, engagement, and qualified pipeline.

• Partner on attendee acquisition strategies, event promotion, nurture campaigns, and post-event follow-up programs.

• Contribute ideas and recommendations to improve event performance, attendee engagement, and marketing impact.

Stakeholder & Vendor Management

• Support executive leadership and subject matter experts participating in events, speaking engagements, webinars, and customer-facing programs.

• Build strong relationships across Sales, Product Marketing, Customer Success, Operations, and Executive Leadership teams.

• Confidently interact with C-level executives, customers, partners, and external stakeholders.

• Manage relationships with venues, agencies, event partners, production vendors, and suppliers.

• Ensure all event materials, gifting, hospitality, and branded experiences align with company standards and brand expectations.

Event Execution & Experience Management

• Lead on-site event execution, ensuring a seamless experience for attendees, customers, prospects, and executives.

• Maintain exceptional attention to detail across logistics, branding, messaging, attendee experience, and event presentation.

• Troubleshoot issues in real time and adapt quickly in dynamic event environments.

• Travel as needed to support in-person events and conferences.

Measurement & Optimization

• Track and report event performance metrics including attendance, engagement, pipeline influence, opportunities generated, and ROI.

• Analyze results and make recommendations to improve future event performance.

• Partner with Sales and Marketing Operations to ensure accurate lead capture, routing, and follow-up processes.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 4+ years of experience in event marketing, field marketing, or related marketing roles.

• Demonstrated experience planning and executing events like conferences, trade shows, webinars, executive events, and customer-facing programs.

• Strong project management skills with the ability to manage multiple complex initiatives simultaneously.

• Experience partnering directly with executive leadership and customer-facing teams.

• Proven ability to collaborate cross-functionally and influence stakeholders at all levels of an organization.

• Exceptional organizational skills and attention to detail.

• Strong written, verbal, and interpersonal communication skills.

• Ability to work independently while balancing strategic thinking with hands-on execution.

• Proficiency with marketing tools (e.g., HubSpot, social media platforms) and event management software (e.g., Eventbrite, Cvent, Zoom Events, Swoogo, etc).

• Willingness to work flexible hours and travel as needed for events.

Preferred Qualifications

• Graphic design or basic layout skills (e.g., Canva, Adobe Creative Suite).

• Familiarity with CRM systems and digital analytics tools.

• Experience in B2B SaaS, technology, healthcare technology, or high-growth environments.

• Experience supporting pipeline-generating marketing programs and understanding demand generation metrics.

Location: Based in the New York City area or on the East Coast with the ability to travel regularly to NYC and industry events.

Salary: $80K-$100K

Our commitment to an inclusive workplace

RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities.

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