Product Marketing Senior Manager, Retention

Crunchyroll Product Marketing Senior Manager, Retention 3 Hours AgoSaved Hybrid Los Angeles, CA, USA 135K-160K Annually Senior level 135K-160K Annually Senior levelDigital Media • eCommerce • Gaming • Mobile • News + EntertainmentLead end-to-end retention strategy for Crunchyroll subscribers: design and scale signal-based churn interventions (cancel-saves, engagement recovery, payment recovery), collaborate with Analytics/Product/Operations to translate churn models into programs, run experiments to measure impact on churn and LTV, and embed lifecycle thinking into product and UX to reduce friction and improve long-term engagement.Top Skills: Adobe CampaignBrazeIterableSalesforce Marketing Cloud