Marketing Manager, Lifecycle

Overview

Build and scale the systems that turn referrals into care. Own Coral Care’s lifecycle engine across parents and providers, with a focus on referral programs, partner tracking, and HubSpot infrastructure.

Description

About Coral Care

Coral Care is building a trusted brand at the intersection of consumer and health. Families come to us when something feels off with their child. Clinicians join us to build meaningful practices without burning out.

We are a Series A company expanding across multiple markets. As we grow, we need stronger systems behind how referrals, partners, and providers convert into active care.

This role owns those systems.

What You’ll Own

Parent Lifecycle

• Architect and optimize the parent journey from first touch through ongoing care
• Build nurture flows that educate, build trust, and improve conversion
• Improve conversion from inquiry to evaluation to active care
• Develop re-engagement campaigns for abandoned or dormant leads

Provider Referral & Activation

• Build and manage provider referral programs
• Design provider lead nurture and activation journeys
• Improve provider ramp speed and retention through structured communication

Partner Referral Programs

• Design and operationalize referral tracking for partners
• Build attribution systems that clearly measure partner-driven growth
• Create reporting dashboards that make referral performance visible
• Identify drop-offs in partner-driven funnels and implement improvements

Systems & Infrastructure

• Own HubSpot marketing architecture and automation end to end
• Build segmentation, triggered messaging, and lifecycle workflows
• Ensure referral source tracking is clean, consistent, and actionable
• Partner with Brand and Marketplace Ops to align messaging and capacity

What Success Looks Like

• Referral sources are accurately tracked and measurable
• Partner-driven leads convert at higher rates
• Provider referral programs drive predictable growth
• HubSpot is structured, automated, and scalable
• Lifecycle systems reduce manual coordination and increase clarity

What We’re Looking For

• Deep hands-on experience owning HubSpot or similar CRM
• Experience building referral programs or partner attribution systems
• Strong lifecycle and automation expertise
• Comfort working in early-stage environments
• Analytical rigor paired with strong operational follow-through
• Self-starter and self-sufficient. Able to operate as a team of one.

Experience in consumer marketplaces, subscription businesses, healthtech, or trust-based categories is a plus. Healthcare experience is not required.

This Role Is Not

• A paid acquisition role
• A pure brand role
• A high-level strategy-only position

This is a hands-on builder role focused on systems, referrals, and scalable infrastructure.

Benefits

• Competitive medical coverage for you and your family
• Meaningful equity ownership in a growing Series A company
• Generous PTO policy plus paid holidays
• Paid parental leave
• Hybrid work model
• Access to a 401(k) plan
• The opportunity to build durable infrastructure in a mission-driven company