Sr Acquisition Manager, Owned Media

The Farmer's Dog Sr Acquisition Manager, Owned Media 3 Days AgoSaved Easy Apply Hybrid New York, NY, USA Easy Apply 165K-185K Annually Senior level 165K-185K Annually Senior leveleCommerce • Food • PetLead owned-channel architecture and execution across email, SMS, push, direct mail, and referral to convert leads to first-time customers. Own CDP event schema, segmentation, HTML/Jinja templates, experimentation framework, platform/vendor management, attribution and reporting. Manage and develop a team, partner with Data Science and Engineering, and run pilots and migrations to optimize blended CAC and channel incrementality.Top Skills: Ai-Assisted PersonalizationAttentiveBrazeCdpCSSCtiaEspHTMLIterableJinjaKlaviyoLiquidPostscriptSimon DataSQLTcpa