Lifecycle & CRM Analyst

Headquarters: Brazil
URL: http://auvo.com

ABOUT THE OPPORTUNITY

We are looking for a Lifecycle & CRM Analyst to join our Growth Squad, working side by side with the RevOps, Sales, Customer Success, and Product teams, with a focus on Lifecycle & CRM for Brazil and LATAM.

This is not a role for someone who wants to learn what CRM is. It is for someone who already masters the strategy, executes independently, monitors their own results, and is ready to continuously evolve. You will implement and refine relationship and conversion strategies using CRM, automation, and data, based on two clear pillars:

• Land (Acquisition via existing base): leverage the existing contact and deal base to generate leads, nurture MQLs, and support the generation of New MRR, reducing exclusive reliance on paid media.

• Expand (Customers): work with the customer base starting from onboarding, focusing on activation, engagement, retention, adoption, and expansion, supporting upsell and cross-sell strategies in partnership with CS, Product, and RevOps.

In addition to executing rules and automations, this person will play a key role in dashboards, documentation, and CRM governance, ensuring clarity, traceability, and scalability of the lifecycle operation for Brazil and Latin America.

If you enjoy a good challenge, are always looking to grow, have an entrepreneurial spirit, and want to make a difference, this role is for you! 💜

RESPONSIBILITIES AND DUTIES

Lifecycle & CRM — Land (Acquisition via existing database)

• Operate and evolve relationship rules with a focus on generating demand via our own database.

• Execute nurturing campaigns, cold lead recovery, and contact reactivation.

• Create segmentations based on interaction history, ICP, intent, and country (Brazil and Latin America).

• Structure workflows to encourage self-signups, generate MQLs, and support New MRR.

Lifecycle & CRM — Expand (Customers)

• Operate rules and automations for the entire customer journey: onboarding, activation, engagement, retention.

• Execute cadences for inactivity recovery and reactivation of churned customers (winback).

• Identify signals for upsell, cross-sell, and add-on opportunities in collaboration with CS and Growth.

• Execute expansion communications based on usage, maturity, and perceived value.

CRM, Automation, and Data

• Proficiently operate CRM and automation tools (HubSpot or similar).

• Create and maintain segmentations, dynamic lists, properties, and workflows in the CRM.

• Ensure data hygiene, field governance, and naming convention consistency.

• Configure UTMs and tracking rules for CRM x funnel x revenue traceability.

Dashboards, Analytics, and Documentation

• Create and maintain operational and managerial lifecycle dashboards (Land + Expand + funnel).

• Monitor metrics and generate continuous insights: MQLs, conversion, churn, influenced expansion.

• Document rules, segmentation logic, automation rules, and field dictionary.

Scope: Brazil & LATAM

• Adapt cadences and messaging by language, market maturity, and cultural context.

• Provide structured insights from LATAM to Growth, CS, and Product teams.

REQUIREMENTS AND QUALIFICATIONS

What you need to have

• Previous experience with CRM, marketing automation, and/or lifecycle management.

• Experience in a B2B and/or SaaS environment (preferably SMB-focused).

• Analytical and organized profile: data, dashboards, and processes are part of your daily routine.

• Ability to work independently and in multidisciplinary teams.

Standout qualities that make you shine

• Advanced experience with HubSpot and complex automations.

• Looker / Looker Studio, GA4, funnel analysis, and conversions.

• Experience with customer reactivation and demand generation via CRM.

• Intermediate/advanced Spanish to support operations with LATAM.

• Knowledge of LATAM markets and multicultural experience.

SALARY AND BENEFITS

Competitive compensation

• Fixed salary (to be negotiated) + Commission (average of R$1,800.00) – your hard work pays off!

🍽️ Meal Vouchers

R$32.67 per day, average of R$718.00 per month.

📚 Education Assistance

R$212.00 per month through our flexible benefit plan, to invest in your personal and professional growth.

🩺 Health and Wellness

• Health insurance with subsidy

• Comprehensive dental plan

• Life insurance

• Wellhub (formerly Gympass) – take care of your body and mind with access to gyms, apps, and much more!

🌏Fluency Academy
Get access to 8 languages, with exclusive discounts, to boost your career!

🎓IPOG
Discounts on tuition for Undergraduate, Graduate, and Short-Term Courses!

🏖️ National Partnership with SESC – leisure and culture for the whole family.

🎉 Day Off on your birthday – enjoy your day however you want!

👕 No dress code – here, you’re free to be yourself!

WHAT SETS US APART

📈 Career Path – real opportunities for growth and development to build a successful career.
🏆Stock Options – after 2 years with us, you can apply to join our Stock Options program – a real opportunity to, if approved, become a partner at Auvo.
👶Extended Maternity and Paternity Leave – more time to enjoy and cherish this special moment with your family – 6 months of maternity leave and 20 days of paternity leave.
📤Referral Program – refer new talent and earn R$300.00 for each successful referral who completes their probationary period.

📍 ADDITIONAL INFORMATION

• Employment Type: CLT

• Model: Remote

• Work hours: Monday through Friday, 8:00 AM to 6:00 PM.

To apply: https://weworkremotely.com/remote-jobs/auvo-technology-crm-lifecycle-analyst

Apply directly on RemoteJobs.org: https://remotejobs.org/remote-jobs/lifecycle-crm-analyst-auvo-tecnologia