Lifecycle Growth Marketing Senior Manager, Retention

Crunchyroll Lifecycle Growth Marketing Senior Manager, Retention An Hour AgoSaved Hybrid Los Angeles, CA, USA 135K-160K Annually Senior level 135K-160K Annually Senior levelDigital Media • eCommerce • Gaming • Mobile • News + EntertainmentLead lifecycle retention strategy to reduce churn and increase subscriber LTV. Design and scale signal-based interventions (cancel-save, engagement recovery, payment messaging), partner with Analytics, Product, and Ops to translate churn models into programs, run experiments to measure impact, and embed retention into product and lifecycle roadmaps.Top Skills: A/B TestingAdobe CampaignBrazeIterableMultivariate TestingSalesforce Marketing Cloud