Director, Growth Marketing (TV & Offline Media)

Chime Director, Growth Marketing (TV & Offline Media) Reposted 17 Hours AgoSaved Easy Apply Hybrid San Francisco, CA, USA Easy Apply 196K-270K Annually Expert/Leader 196K-270K Annually Expert/LeaderFintech • Machine Learning • Mobile • Security • SoftwareLead Chime's TV and offline media strategy and investment planning, owning an eight-to-nine-figure portfolio. Build full-funnel media plans, apply MMM and incrementality insights to budget allocation, manage agencies and measurement partners, and develop a high-performing offline media team to drive measurable CAC, LTV, and incremental growth.Top Skills: AnalyticsAttributionIncrementality TestingMarketing Mix Modeling (Mmm)Martech