Optimal (formerly Effective Spend)
Builtin · Indexed 2026-07-24
Digital Public Relations Strategist
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Optimal (formerly Effective Spend) Digital Public Relations Strategist Reposted YesterdaySaved Hybrid Austin, TX, USA Junior JuniorAgency • Digital Media • eCommerce • Social Media • Business IntelligenceDevelop and execute digital PR and link-building strategies to secure high-authority press coverage and backlinks. Create targeted media lists, pitch journalists, write press materials and content, coordinate client requests, monitor journalist queries (HARO), and support monthly SEO reporting by analyzing coverage and backlink KPIs.Top Skills: AhrefsCisionGoogle AnalyticsHaroMajesticMozSemrushWebceo
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