Marketing Manager

We're seeking a Marketing Manager to lead our go-to-market strategy at a pivotal moment of growth and repositioning.

You will own brand, product marketing, and category creation, as we establish Unith as a leader in conversational AI humans for enterprise.

The unique challenge: Unith sits at the intersection of deep technology, consulting, and enterprise transformation.

You will craft a narrative that resonates across enterprise buyers, product teams, and innovation leaders, while elevating Unith from a technology provider to a category-defining partner.

This role reports directly to leadership and will play a critical role in defining how the market understands:

• Conversational AI as a new interface
• Digital humans as a business lever
• Unith's leadership in this emerging category

What You'll Do

Category Creation & Brand Strategy

• Define and own the narrative around conversational AI humans as the next interface
• Position Unith as a category leader in real-time AI-driven human interaction
• Build a premium, enterprise-grade brand aligned with our consulting + platform positioning
• Craft compelling messaging for multiple audiences: enterprise executives, product teams, innovation leaders
• Drive thought leadership (LinkedIn, case studies, POVs, events) to shape market perception
• Create high-impact narratives that elevate Unith beyond "AI vendor" to strategic partner

Product Marketing

• Own go-to-market strategy across our core use cases: training, onboarding, sales, and customer experience
• Translate complex capabilities (real-time streaming, conversational design, AI memory, integrations) into clear business value
• Develop sales enablement materials, business cases, and client-facing narratives
• Partner closely with product, engineering, and delivery teams to launch new capabilities
• Ensure strong alignment between messaging, pipeline generation, and revenue outcomes

Leadership

• Build and scale the marketing function across product marketing, content, and brand
• Foster a culture of clarity, speed, and high standards
• Collaborate cross-functionally with sales, product, engineering, and leadership
• Align closely with revenue teams to support enterprise sales cycles and strategic deals

Requirements

What You Bring

Required

• 3+ years of marketing experience, in B2B SaaS, AI, or enterprise technology
• Proven experience scaling marketing in high-growth environments
• Strong expertise in product marketing, brand strategy, and enterprise positioning
• Experience supporting enterprise sales cycles and consultative GTM motions
• Exceptional storytelling ability, simplifying complex technology into compelling narratives
• Builder mentality, comfortable operating in ambiguity and moving fast

Highly Valued

• Experience marketing AI, conversational systems, or emerging technologies
• Background in category creation or repositioning
• Strong understanding of enterprise buyers and transformation challenges
• Experience working closely with technical teams (product, engineering, AI)
• Ability to engage multiple stakeholders: from operators to C-level executives
• Hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count
• Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms

Benefits

What We Offer

🏠 Hybrid work in Barcelona

🏙️ Office in the center of Barcelona

🌍 Work from anywhere

🍽️ Lunch compensation when in the office

🩺 Private health insurance with Alan

🧾 Flexible benefits (tax-free under Spanish legislation)

🏋️ ClassPass discount