Sales Lead / Player‑Coach (B2B SaaS)

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OUR CLIENT

Our client is a fast‑growing B2B SaaS company with a strong AI component, operating in an international environment and on a clear growth and expansion journey. As part of its scaling strategy, the company is building a Barcelona Sales Hub, which will act as a strategic center for the Italian market.

ROLE & RESPONSIBILITIES

We are looking for an Account Executive Manager to act as the founding sales leader of the Barcelona office.

Key responsibilities include:

• Building and leading the Barcelona Sales Hub, shaping local culture, rituals and daily operations.
• Recruiting, onboarding and ramping Italian‑speaking Account Executives, owning the full hiring and development cycle.
• Full ownership of SMB outbound revenue, including ARR targets, pipeline coverage, win rate, sales cycle length, ACV, discount discipline and forecast accuracy.
• Leading and coaching full‑cycle AEs, through weekly 1:1s, pipeline reviews, live call coaching and deal strategy sessions.
• Executing and continuously improving the outbound sales operating system, adapting proven playbooks to the local team.
• Close collaboration with Marketing, Partnerships and Product to maximise pipeline generation and conversion.

REQUIREMENTS

• Proven experience leading SMB outbound sales teams in a B2B SaaS environment.
• Strong hands‑on outbound background and full‑cycle sales expertise.
• A clear founding‑manager / builder mindset, comfortable starting from zero.
• Experience in high‑velocity sales environments, with deal sizes typically between €1k and €10k.
• Fluent Italian (essential) and professional English.
• Based in Barcelona or willing to relocate (hybrid/on‑site leadership role).

OFFER

• Permanent, full‑time position.
• Hybrid working model based in the Barcelona Sales Hub.
• Competitive compensation package (fixed + variable) and equity package.
• Health insurance, meal vouchers and performance‑based bonuses.
• A unique opportunity to build and lead a sales hub from the ground up in a high‑growth international SaaS company.