Housing Communications Manager

Position Title: Housing Communications Manager

Compensation: $60,000 - $70,000

FSLA/Position Type: Full-Time Exempt (Salary) Mid-Level

Reports to: Client Services Director

Position Summary:

Güd Marketing is seeking a client facing partner with a demonstrated public relations background to join us as a Housing Communications Manager. This role will help advance our agency’s culture of collaboration and integration across marketing, strategy, media, creative, and PR by bringing together the best of our crossfunctional talent to deliver results for mission-driven housing and community development clients.

The Housing Communications Manager works closely with team members representing different service areas of the agency — including strategy, media, content, social, public relations and creative services — to develop marketing and communications programs that accomplish client goals.

This role involves acting as the overall team lead and day-to-day contact for multiple clients, with a particular focus on housing, community development, and public-sector initiatives. The Housing Communications Manager will partner closely with subject-matter strategists and PR leaders to guide highly visible, public-facing work, including reputation management, community engagement, and issues-driven communications.

Essential Responsibilities & Duties

• Ensure that client relationships are nurtured and cultivated, and that client needs are met
• Identify and manage agency resources to meet client needs, marketing goals and objectives
• Provide ideas and solutions that enhance the client’s business, the client relationship or the work
• Proactively research client industry trends — particularly in housing, community development, and public affairs — to demonstrate thought leadership
• Develop creative briefs with guidance from strategy and senior leadership
• Develop, manage and track client work from launch through execution and deployment
• Provide leadership and guidance to various team members across agency departments, including PR, media, creative, and strategy
• Drive the development of integrated marketing and communications plans, including earned media, crisis response, public engagement, and branding initiatives
• Serve as a lead partner to housing strategists and subject-matter experts in shaping messaging for highly visible stakeholders
• Prepare agendas, conference reports, correspondence and other materials related to account service, including preparing for client meetings, community forums, and executive presentations
• Represent the agency at industry, housing, and community functions
• Guide client communications during sensitive or high-pressure situations in partnership with senior leadership and PR leads

Essential Skills Necessary:

• Excellent organizational, communications and interpersonal skills with aptitude for attention to detail Strong analytical skills and data-driven thinking
• Decisive and effective problem-solver
• Public speaking and presentation experience, including public or community-facing forums
• Ability to work successfully with diverse teammates and people with different work styles
• Ability to prioritize tasks in an environment where guidelines and deadlines often change
• Ability to work under pressure and meet deadlines

Professional Experience:

• Proven work experience as an account manager or similar role with a public relations background preferred (Three-plus years of relevant experience)
• Demonstrable experience leading teams in building effective marketing and communications campaigns Background in public relations, public affairs, housing, government, or nonprofit communications strongly preferred
• Motivated to further develop strategic thinking skills
• Up to date with the latest trends and best practices in marketing and communications.
• Experience with budget planning and KPIs; monthly client billing

Travel & Work Environment:

• Hybrid remote/in-office with occasional travel for strategic meetings, presentations, workshops
• Mileage reimbursed where applicable

Benefits:

• Hybrid work schedule
• Up to 144 hours of PTO during the first year
• 9 paid holidays
• Professional development fund ($1,000/year)
• 401(k) matching
• Medical and vision insurance (100% coverage for employees, with options for dependent coverage) Company-funded employee dental insurance
• Generous profit sharing
• Flexible spending accounts (FSA)

About Güd Marketing

Güd Marketing is a comprehensive and integrated marketing firm. Established in 1978, we are one of the oldest and largest marketing agencies in Mid-Michigan, serving the Midwest and beyond. Through research, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this work into compelling messages to educate, inspire and move people in a way that creates a space for change, for stronger, safer, healthier communities. To learn more, visit www.GudMarketing.com.

Güd Marketing embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team. We strongly encourage minorities, women, LGBTQ persons and those with disabilities to apply.

Güd Marketing provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender identity, national origin, age, disability, sexual orientation or veteran status. In addition to federal law requirements. Güd Marketing complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation and/or training.