Senior Account Executive

Who We Are:

Herd MSL is one of Australia’s largest and most awarded agencies. Part of Publicis Groupe ANZ and global PR network MSL, Herd MSL has more than 25 years in the market and has achieved multiple agency and campaign wins and Cannes Awards for creativity – including Mumbrella’s 2026 Large Agency of the Year.

We work with an impressive portfolio of clients ranging from established multinational technology companies and leading consumer and corporate brands to innovative industry leaders and state and federal government departments.

At Herd MSL, we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavior-led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

About the role:

We’re looking for a Senior Account Executive to join our Sydney team, working across a mix of consumer and lifestyle brands.

This is a hands-on, fast-moving role for someone who loves earned, social and culture and wants to be part of creating ideas that get people talking.

You’ll support the day-to-day running of accounts, helping bring integrated PR and social campaigns to life. From pitching stories and managing media relationships to supporting influencer activity and creating social content, no two days are the same.

You’ll be working closely with senior team members, but equally expected to take ownership, show initiative and get stuck into the work.

On any given day, you will:

• Build relationships with journalists, influencers and creators
• Support influencer outreach, partnerships and campaign execution
• Assist in ideating social ideas and bringing these social-first ideas to life
• Write media materials, captions and content across earned and owned channels
• Draft and pitch stories to media
• Monitor media and social trends to help spot opportunities
• Help manage campaign logistics, timelines and reporting
• Contribute to creative brainstorms and proactively bring ideas to the table

What we’re looking for:

First and foremost, you live our values: Show Up Fearless, Stay Curious, Be Kind and Go Home Proud.

We’re looking for someone who is proactive, culturally plugged-in and excited by the fast pace of consumer PR and social. You’re a team player who’s keen to learn, grow and get involved.

Skills and experience:

• 3+ years’ experience in PR, communications, social or a related field
• Strong interest in consumer brands, media, influencers and social trends
• Solid media relations fundamentals, with confidence pitching stories
• Great writing skills, from media releases to captions and content
• Understanding of how PR and social connect to drive conversation and coverage
• Highly organised, with strong attention to detail
• Ability to manage multiple tasks and keep things moving
• A collaborative attitude and willingness to learn

Bonus if you have:

• Experience working with influencers or creators
• Exposure to social content planning or production
• A strong sense of what’s trending in culture, media and online

What we can offer you:

• The chance to work on exciting, culturally relevant consumer brands, including global names
• A supportive team with strong mentorship and clear pathways for growth
• Hands-on experience across PR, social and influencer campaigns
• The opportunity to contribute creatively and develop your craft
• Flexibility and a people-first approach to how we work

At Herd MSL we encourage our people to work in a way that provides balance, and we pride ourselves in fostering a behavioural led approach to flexibility. We are fun and fast-paced and thrive in a learning-based culture.

As part of our team, you will also enjoy a heap of added benefits including flexible work hours, having your Birthday off, industry leading parental leave, health and wellbeing support, giving back days and additional leave with longevity. You will also have access to industry leading mentors and much more.

If you’re ambitious, naturally curious and a media-gun, please apply!

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes, so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.