Brand Manager

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We are seeking a strategic, creative, and data driven Brand Manager to lead the growth and development of a diverse brand portfolio across multiple markets. This role plays a critical part in shaping how our brands connect with consumers, bringing purpose, play, and storytelling to life while delivering strong commercial results.

The Brand Manager will own brand strategy and execution end to end, partnering closely with regional and global teams to deliver impactful 360° marketing campaigns, optimize investments, and build meaningful consumer experiences across all touchpoints.

A Day in the Life as a Brand Manager

Brand Strategy & Planning

• Develop and lead annual brand plans and long term strategic roadmaps in collaboration with regional and global teams
• Define and drive brand positioning, value propositions, and key messages across all consumer touchpoints
• Monitor consumer insights, cultural trends, market dynamics, and competitive activity to identify growth opportunities

Integrated Marketing & Campaign Execution

• Lead the development and execution of 360° integrated marketing campaigns, including advertising, digital, experiential, PR, trade, and promotional initiatives
• Translate brand purpose and storytelling into compelling consumer facing activations that build equity and demand
• Partner with agencies and internal teams to ensure creative excellence and flawless execution

Retail, Sales & Cross-Functional Integration

• Work closely with Sales, Trade Marketing, and eCommerce teams to align brand strategies with channel specific needs
• Support key commercial moments with strong brand narratives, consumer insights, and promotional planning
• Act as a key connector across Marketing, Finance, Demand Planning, and Regional teams

Budget & Performance Management

• Own and manage marketing budgets across brands and markets, ensuring disciplined investment and strong ROI
• Track, analyze, and optimize performance across key KPIs including sell in, sell out, market share and profitability
• Use data and analytics to inform decisions, prioritize initiatives, and course correct when needed

Regional & Global Collaboration

• Manage multiple brands and multiple countries simultaneously within a matrix organization
• Contribute actively to regional and global initiatives, influencing brand strategy beyond local execution
• Ensure consistency with brand guidelines, values, and compliance requirements

What You’ll Bring

• Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field
• 5+ years of experience in Brand Management, Marketing, or Product Management roles
• Proven experience leading integrated 360° marketing campaigns and product or brand launches
• Strong analytical and financial acumen, including forecasting, business planning, and budget management
• Advanced Excel skills for performance analysis, forecasting, and business tracking
• Experience managing multiple brands simultaneously
• Data driven mindset with the ability to translate insights into action
• Strong cross functional collaboration skills in regional and global environments
• Proactive, hands on, high drive profile with strong ownership and accountability
• Fluent English required

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.