Marketing Manager (Cardiovascular)

Position Title : Marketing Manager (Cardiovascular)

Location : Petaling Jaya, Selangor Office

Mylan Healthcare SDN. BHD. (a Viatris Company)

15-03 & 15-04, Level 15, Imazium, No. 8, Jalan SS 21/37, Damansara Uptown, 47400, Petaling Jaya, Selangor, Malaysia.

At VIATRIS™, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Viatris empowers people worldwide to live healthier at every stage of life.

We do so via

• Access – Providing high quality trusted medicines regardless of geography or circumstance
• Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
• Partnership – Leveraging our collective expertise to connect people to products and services

Every day, we rise to the challenge to make a difference and here’s how this role will make an impact.

Role Purpose

Results-driven Marketing Manager responsible for developing and executing strategic brand plans to drive product growth and market share. Partners with cross-functional teams to deliver effective marketing campaigns, product launches, and lifecycle management across assigned therapeutic areas. Focuses on data-driven insights, stakeholder engagement, and compliance to achieve strong commercial performance in the pharmaceutical industry.

Key responsibilities include:

Strategic Planning & Brand Management

• Develop and execute strategic marketing plans to drive brand growth and achieve business objectives across assigned therapeutic areas.
• Lead product lifecycle management including pre-launch, launch and post-launch strategies.
• Identify growth opportunities through market trend analysis and competitor insights.

Market Analysis & Business Insights

• Analyze market trends, competitor activities and customer insights to optimize brand performance.
• Monitor key performance indicators (KPIs) and provide actionable recommendations to improve results.

Cross- Functional Collaboration

• Work closely with Sales, Medical Affairs, Regulatory Affairs, Supply Chain and Market Access teams to ensure aligned execution of brand strategies.
• Support integrated planning to ensure strong commercial execution.

Campaign & Digital Marketing Execution

• Develop and oversea promotional campaigns, ensuring compliance with regulatory and ethical standards.
• Drive omnichannel marketing initiatives including digital engagement, events and HCP communications.

Stakeholder & Key Opinion Leader (KOL) Engagement

• Build and maintain strong relationships with healthcare professionals (HCPs), KOLs and internal stakeholders.
• Support scientific and brand engagement activities.

Budget & Performance Management

• Manage marketing budgets effectively to ensure optimal ROI and resource allocation.
• Track performance and ensure delivery of commercial objectives.

Compliance & Governance

• Ensure all marketing activities comply with company policies, industry regulations and healthcare compliance standards.

Academic, Experience & Knowledge Requirements:

• Bachelor’s Degree in Marketing, Pharmacy, Sciences or related field with business and/or marketing experience.
• Minimum 3-5 years of experience in pharmaceutical marketing, brand management and product lifecycle management across assigned therapeutic areas.
• Pharmaceutical sales experience is considered a strong advantage for this role.
• Proven track record in developing and executing marketing strategies that drive product growth and market share.
• Experience in product launches, pre-launch planning and prost-launch performance optimization.
• Strong collaboration with Sales, Medical Affairs, Regulatory Affairs, Supply Chain and Market Access teams to ensure successful commercial execution.
• Experience in managing marketing campaigns, omnichannel initiatives, and healthcare professional (HCP) engagement.
• Ability to analyze market trends, competitor activities and customer insights to support business decisions.
• Experience in managing marketing budgets and ensuring efficient resource allocation.
• Strong command of English (written and spoken) with the ability to communicate clearly and professionally with customers and internal stakeholders.
• Proficient in Microsoft Office Applications (Words, Excel, Power Point).
• Strong negotiation and persuasion skills, both written and verbal.
• Strong expertise in strategic brand planning and product lifecycle management.
• Skilled in engaging healthcare professional (HCPs) and key opinion leaders (KOLs).
• Strong stakeholder management and cross-functional collaboration skills.
• Knowledge of pharmaceutical regulations, compliance and ethical promotion practices.
• Strong communication, influencing and presentation skills.
• Budget management and ROI optimization skills.