Product Manager

Product Manager - Marketing / Campaign (Orlando, FL - 2 days a week onsite)

Optomi, in partnership with a leading entertainment company, is looking for a Marketing / Campaign Product Manager to join their team in Orlando, Florida. This role is focused on supporting top-of-funnel digital experiences by driving campaign-based product initiatives. The ideal candidate is a true product thinker with a marketing lens who can build and optimize landing pages, homepage content, and paid media entry points while using data and experimentation to continuously improve the guest journey.

What the right candidate will enjoy:

• Collaborating across marketing, design, and content teams to shape high-visibility digital experiences.
• Driving data-driven decision making and leading experimentation through A/B testing and performance optimization.
• Owning meaningful, consumer-facing digital initiatives with direct impact on the guest journey.

What type of experience does the right candidate have:

• 3-5 years in consumer (B2C) digital products or marketing and product hybrid roles.
• Strong understanding of CMS workflows and how digital experiences are built and deployed.
• Hands-on experience with Adobe Analytics, Adobe Target, and ContentSquare.
• A data-driven mindset with the ability to define success metrics, build dashboards, and act on performance insights.

What the responsibilities are of the right candidate:

• Drive campaign-based product initiatives and translate campaign goals into clear product solutions.
• Build and optimize landing pages, homepage content, and paid media entry points to improve conversion and engagement.
• Define and monitor success metrics, analyze performance data, and surface actionable insights for stakeholders.
• Improve the guest journey for early-stage users through thoughtful storytelling, content strategy, and digital experience optimization.