Sr. Technical Marketing Manager

Opentext - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

Technical Marketing Manager Position

Background and Purpose

As a function within the Go‑to‑Market Strategy organization, Technical Marketing plays a critical role in translating OpenText’s product portfolio into compelling, real‑world solution stories that enable effective market engagement.

OpenText solutions deliver measurable impact across critical business processes and enterprise strategies. Because these solutions are often complex and broad in scope, customers need more than feature descriptions—they need to clearly see how OpenText technology applies to their real‑world challenges and business priorities.

The Technical Marketing team’s mission is to bring OpenText solutions to life through story‑driven demonstrations, hands‑on assets, and enablement content. By grounding solution narratives in customer pain points, industry scenarios, and measurable outcomes, the team makes solutions relevant, tangible, and easy to understand—bridging the gap between product capabilities and customer needs.

We are looking for a Technical Marketing Manager who is passionate about hands‑on technology and skilled at storytelling. This role is ideal for someone who enjoys building solutions, exploring new capabilities, and creatively showcasing how technology drives business value.

Key Responsibilities

Design and deliver compelling demonstrations

• Build story‑driven demos based on real‑world customer scenarios and use cases.
• Deliver demos through live presentations, guided tours, videos, and supporting documentation.

Communicate business value through storytelling

• Ensure demonstrations clearly convey business relevance, outcomes, and value—not just features.
• Adapt messaging to resonate with different audiences, including clients, partners, and sales teams.

Create portfolio‑level solution stories

• Develop cohesive, outcome‑driven demos that span multiple OpenText solutions, highlighting interoperability, data flow, and end‑to‑end value rather than isolated point capabilities.

Develop hands‑on enablement assets

• Create Demo Guides, Hands‑on Labs, and walkthroughs that help customers and sales teams engage confidently with OpenText solutions.

Collaborate cross‑functionally

• Partner with Sales and Product teams to understand customer challenges and opportunity‑specific requirements.
• Provide feedback to Product teams based on demo usage, customer responses, and field insights.

Candidate Profile

• Strong ability to communicate solution value and business impact through demonstrations and storytelling.
• Passion for hands‑on technology and continuous learning.
• High standards for quality, consistency, and excellence in delivered assets.
• Proficient in using AI‑powered tools to augment writing, content creation, and storytelling, improving efficiency and clarity while maintaining high editorial standards.
• Background in Technical Marketing, Presales, or Solutions Engineering preferred.
• Experience in the Content Management industry strongly preferred.
• Familiarity with OpenText products is a significant advantage.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected]. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.