Global Demand Generation Manager

About The Role

As Global Demand Generation Manager at Basis Technologies, you'll design and execute the integrated programmes that convert market engagement into Sales Qualified Accounts, opportunities, and pipeline.

This is a builder role. You'll help shape a modern demand engine that uses buyer signals, data, automation, and AI-enabled workflows to create more relevant, timely, and personalised engagement with prospects and customers.

You'll work across digital channels, webinars, account-based marketing, nurture, and sales engagement plays. Your role is to ensure our Intelligent Change Management narrative translates into programmes that move accounts through the journey and create measurable pipeline impact.

Working closely with Product Marketing, Content, the Growth Marketing Manager, the Global Field Marketing Manager, BDRs, and Sales, you'll be the connective tissue that keeps our demand engine running and improving.

We're looking for someone with a genuine test-and-learn mentality, strong programme management skills, commercial instinct, and the curiosity to understand what is working, what is not, and why.

What You'll Do

CAMPAIGN STRATEGY AND ORCHESTRATION

• Develop and execute global marketing campaigns aligned to quarterly demand generation and pipeline priorities.
• Translate product messaging, market insights, and buyer signals into integrated programmes across webinars, content campaigns, ABM, nurture, and sales engagement plays.
• Create campaign briefs, messaging frameworks, journey plans, and programme plans that ensure consistent execution across every channel.
• Build campaigns around SAP triggers and buying moments that matter.

PIPELINE PROGRAMME DEVELOPMENT

• Design programmes that generate SQAs, opportunities, and pipeline across both net new and expansion motions.
• Build campaign plays that support opportunity acceleration, target account engagement, and sales follow-up.
• Ensure campaigns align tightly with Sales priorities and the accounts that matter most each quarter.
• Use Salesforce data, funnel insight, and BDR/Sales feedback to understand where accounts are progressing, where they are stalling, and what needs to improve.

AI, AUTOMATION, AND SIGNAL-LED ENGAGEMENT

• Partner with Growth Marketing and BDR leadership to build signal-led programmes using tools such as Clay, Claude, HubSpot, Salesforce, Apollo, and AI-enabled workflows.
• Help define how account signals should trigger the next best action across nurture, BDR outreach, Sales engagement, and campaign follow-up.
• Test and improve automated journeys that increase relevance, personalisation, and speed while maintaining quality and human judgement.
• Stay curious about emerging demand generation technology and identify practical ways to improve targeting, orchestration, and conversion.

WEBINAR AND THOUGHT LEADERSHIP PROGRAMMES

• Own the global webinar programme: topic development, promotion, speaker coordination, execution, follow-up, and performance reporting.
• Leverage webinars and thought leadership content to fuel nurture programmes and sales plays that progress pipeline.
• Ensure every webinar generates measurable demand, not just registrations.

CROSS-TEAM COLLABORATION

• Partner with the Growth Marketing Manager to ensure campaign programmes are activated effectively across paid media, website, SEO, lifecycle nurture, and conversion journeys.
• Collaborate with the Global Field Marketing Manager to extend campaigns through events and field marketing.
• Work with Product Marketing and Content teams to develop the campaign assets, messaging frameworks, and sales plays that land with buyers.
• Partner with BDRs and Sales to turn campaign engagement into relevant, timely, and insight-led follow-up.

PERFORMANCE AND CONTINUOUS IMPROVEMENT

• Track campaign performance across Salesforce and marketing automation platforms, reporting on SQA generation, opportunity creation, and pipeline contribution.
• Analyse programme effectiveness and apply insights to continuously refine campaign strategy.
• Test, iterate, and improve the playbook. You're not just running programmes, you're making them better.

Essential

WHAT WE'RE LOOKING FOR

• Proven experience in demand generation within B2B software — SaaS, ISV, or enterprise software. The customer profile, sales cycle, tooling, and pipeline expectations of a modern B2B software business must already be familiar to you.
• A demonstrable track record of pipeline ownership: you have had a number, reported against it, and can talk fluently about how your campaigns contributed to or missed it.
• Hands-on Salesforce experience for campaign performance, pipeline reporting, and revenue attribution — not just general CRM familiarity.
• Marketing automation at an operational level (HubSpot, Pardot, Marketo or equivalent) — you build and optimise workflows, not just brief others to do it.
• Experience running ABM programmes in close partnership with BDR and Sales teams.
• Active and applied use of AI tools in demand generation — not theoretical interest, but current practice.

STRONG ADVANTAGE

• Experience inside a company selling into the SAP ecosystem, or a comparable enterprise software, DevOps, or IT transformation environment.
• Familiarity with signal-led tooling such as Clay, Apollo, intent data platforms, or enrichment tools.
• German language proficiency — useful but not essential for this role.

PROFESSIONAL ATTRIBUTES

• A builder's mindset: confident creating structure, testing new approaches, and improving how demand generation works.
• Commercially minded, with a clear understanding of how marketing activity connects to pipeline, revenue, and Sales performance.
• Genuinely curious about buyer behaviour, account signals, and what moves prospects through the journey.
• Strong stakeholder management and the ability to coordinate cross-functional marketing programmes across global teams.
• Excellent written and verbal communication skills.
• Growth mindset with a genuine focus on experimentation, learning, and continuous improvement.

WHY JOIN US

Our UK benefits package is designed to protect your health, support your development, and give you genuine flexibility from day one.

FINANCIAL

• Competitive base salary and annual company bonus
• Pension via Royal London
• £2,000 employee referral bonus

HEALTH AND PROTECTION

• Private Medical Insurance covered by AXA (individual cover, premiums paid by Basis)
• Health Cash Plan with Simply Health — Level 4 coverage providing cashback on dental, optical, and physiotherapy
• Group Life Assurance (1x annual salary) covered by Unum
• Group Income Protection (50% of salary) covered by Canada Life
• Employee Assistance Programme covered by Unum — free confidential support for personal and work-related challenges

TIME AND FLEXIBILITY

• 25 days holiday per year, increasing by 1 day per year of service up to 30 days
• Global Flexibility — work abroad for up to one month per year
• Remote Hybrid working
• Enhanced Parental Leave
• 1 paid Volunteer Day per year

GROWTH AND COMMUNITY

• £1,000 annual Learning and Development budget (after 3 months)
• 10 qualified Mental Health First Aiders across the company
• Monthly Shared Knowledge Sessions

Basis Technologies is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified candidates regardless of age, disability, gender identity, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Basis Technologies is proud to be an Equal Opportunities Employer and we encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.