Manager – Brand and Product Marketing

Job Description

• Brand manager’s primary role is to be “brand guardian” and maintain brand integrity across company marketing initiatives and communications assigned.
• Assist Senior Brand Manager in Marketing planning, budgeting, metrics and reporting
• To manage the assigned portfolio of products and create value proposition for them for short as well as long term
• Planning and execution of assigned communications (Brand & product related) and media actions on all channels, including online and social media
• Finalize Go to Market plan including tactical and strategic campaigns that result in brand awareness, visibility and recall.
• Leverage ATL, BTL, Digital platforms to drive Ujjivan SFBs awareness and lead generation
• Engage with creative and media buying agencies to brief on campaign requirements and analyze campaign performance to derive key insights
• Follow market trends and present innovative ideas to engage with Target Audience

Desired candidate profile

• MBA/ Post Graduate in Marketing/ Graduate with relevant experience
• 5+ years of experience
• Proven working experience in Brand Management
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind