Senior Manager, Content Marketing

Job Title: Senior Manager, Content Marketing

Reports To: VP of Marketing

FLSA: Exempt

About us:

120Water is a mission-driven SaaS company helping government agencies and utilities protect public health and give communities confidence in their water. Our platform unifies water data in one place, enabling customers to easily manage compliance and streamline everything from sampling to community communication and public transparency.

We power critical initiatives like lead service line inventories, water quality and asset compliance, giving those responsible for water safety the tools they need to operate with clarity, precision, and speed.

At 120Water, we believe water is one of the world’s most important resources—and the work we do directly impacts communities across the country. We’re building a team of people who care deeply about solving complex problems, collaborating across disciplines, and using technology to drive meaningful impact.

A winning candidate will demonstrate 120Water core values:

• People First

We have empathy for operators, appreciation for regulators, and a priority to serve public health. We treat all with respect, and communicate with clarity, candor and kindness.

• Mission Guided

We are committed to delivering pragmatic software solutions that enable us to have an impact at scale. We move with purpose and priority in order to accelerate the mission.

• Outcome Driven

We bring a team-first approach to deliver on our commitments to our customers. We strengthen our trusted-advisor status by doing what we say we’ll do.

Your impact:

We are looking for a Senior Manager, Content Marketing to own 120Water's content engine. You'll define the strategy, uncover compelling stories, and produce content that educates our market, builds our audience, and converts new customers.

We have a foundation of resources our industry loves, and a strong network of thought leaders. What's missing is the right leader to drive focus, bring new skills, and take things to the next level of quality, innovation, and business impact. The right person will double down on what's working, strengthen what's not, and build a content program that drives real value for a company whose mission matters.

You'll partner closely with subject matter experts, industry advisors, and our Product and Go-To-Market teams. You're a strategist who thinks in terms of pillars, funnels, personas, and distribution, but you're not above writing the blog post yourself. You're a writer who can also use resources across video, audio, and design to make 120Water the most trusted voice in water compliance. You know how to build AI workflows that complement human expertise, quickly scale processes, and improve content quality. As your impact on the business and our customers' success grows, so will your resources.

What you'll do:Content Strategy

• Define topic pillars that position 120Water as the category leader




• Map content to the customer journey across state agency and utility personas




• Own the content calendar, aligned to demand gen campaigns, product launches, and industry moments




• Develop thought leadership with 120Water team members, customers, and advisors




• Help shape corporate communications and the brand narrative




• Explore AI-assisted workflows that improve speed and quality without losing the human voice




• Employ analytics and set content KPIs tied to business outcomes

Content Execution

• Write blogs, guides, whitepapers, case studies, and high-production digital content




• Produce video content with internal SMEs and external resources




• Work with designers to make content visual, interactive, and compelling




• Manage and edit freelance writers and contributors for quality and brand consistency




• Build relationships with SMEs and advisors to turn their expertise into content competitors can't replicate




• Repurpose top content across formats (e.g. whitepaper → blogs, webinar → social clips, case study → one-pagers)




• Protect and evolve the 120Water brand voice

Content Promotion

• Optimize content for campaigns, channels, and formats




• Partner across digital, events, PR, and partnerships to extend reach




• Evolve how content lives on our website and owned channels, making it interactive, engaging, and easy to find




• Make SEO/AEO a real acquisition channel in partnership with the digital marketing team

What you bring:

• 6+ years in content marketing with a strong B2B portfolio across formats




• Proven ability to build and run a content strategy mapped to funnel stages and personas




• Exceptional writer and editor who can make complex topics clear, compelling, and human




• Experience with and curiosity about AI-assisted workflows




• Experience managing freelancers or agencies and holding a high editorial bar




• Track record tying content to real results like traffic, engagement, pipeline, revenue




• Strong collaborator who can pull insights out of SMEs, product teams, and leadership




• Project management chops. You can run multiple workstreams, stakeholders, and deadlines without things falling apart.




• Strategic thinker who still likes making things




• Comfortable in a well-resourced but high-urgency scale-up

Nice to have:

• Water, govtech, or regulated infrastructure experience




• Creative direction and brand leadership experience




• Video production skills (strong visual storytelling instincts are a must)




• Experience with HubSpot, Webflow, Canva, Claude and/or similar systems

What success looks like:

• A documented content strategy with themes that support the mission, brand, product marketing, and sales




• An editorial process that meets needs across business functions, getting the right content to the right audience at the right time




• A content calendar mapped to funnel, personas, and campaigns




• Growing organic traffic, subscribers, and engagement




• Content that measurably contributes to pipeline and bookings




• Increasing share of voice: 120Water recognized as the authority on water compliance




• Smooth content operations: consistent cadence, strong freelancer bench, clear standards




• Video and compelling visual design as regular parts of the mix




• Engaging media and digital content experiences that inspire audience engagement




• A pipeline of expert-driven content powered by strong SME relationships