Marketing Campaign Manager

Responsibilities:

• Strategize and implement cross region campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery.
• Develop and execute comprehensive industry marketing strategies to promote overseas hotel accommodation.
• Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics.
• Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion.
• Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts.
• Reporting on campaign progress and making adjustments to ensure their success.
• Continuously assess and report on the results of campaigns and implement improvements where necessary.

Qualifications:

• Bachelor's degree or 3 years' working experience or above.
• Excellent written and oral language skills in both English and Mandarin.
• Proficient in managing event operations involving at least a million users. Successful order growth case in campaign planning.
• Possess strong abilities in market analysis, marketing, planning, promotion, negotiation, communication, coordination, and problem-solving, with ability to multi-task and manage simultaneous deadlines.
• Strong rational and logical thinking.
• Proactive in detecting growth opportunities and pain points and be able to push things forward.

Preferred Skills:

• Experience in e-commerce platform or travel industry is highly preferred.