Product (Senior) Manager

Job Overview:

This position is responsible for comprehensive marketing (including 4Ps) and clinical education for Hybrid OR.

Job Responsibilities and Essential Duties:

Product Marketing (70%)

- Identify clinical-based value propositions of HORT to increase win rate in respective segments.

- Product Management: Manage PLCM of HORT portfolio to ensure rationalized product phase-in and phase-out.

- Pricing: Support product pricing strategy by conducting market and competitors’ analysis

- Place: Support product tender by partnering with sales and empowering channel partners

- Communication: Initiate and lead campaigns to communicate value propositions of HOR.

- KOL Management: Closely collaborate with KOLs to drive clinical advocacy by establishing reference sites.

- Support to maintain close partnership with business partners

- Other supporting work to enable marketing excellence.

Clinical Education（20%）

- Analyze and develop clinical application practices for HOR, articulating specialty-based value story and solution differentiators.

- Support clinical application of HORT to ensure proper usage.

- Plan and develop clinical education collaterals to empower sales and end-users.

- Plan and execute training campaigns to enhance sales and distributors competencies.

Others (10%)

- Lead NPD projects by coordinating cross-functional team.

- Support customer visit to showroom to clearly deliver product F&B

Minimum Requirements

- Bachelor’s degree in clinical, medical engineering or business

- Minimum 5-years working experience in marketing in related surgical domain

- Clinical/procedure marketing experience in OR is highly preferred.

- Intermediate understanding of medical and clinical application

- Excellent communication skill

- Skilled in oral and written English