睿桥公关咨询(上海)有限公司
Linkedin · Posted 2mo ago
(Senior) Account Executive_企业传播Corp PR
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Indexed description
该职位来源于猎聘 RESPONSIBILITIES
- Serve as the day-to-day contact for 2–3 corporate retainer clients; anticipate client needs and translate them into executable PR plans.
- Lead the creation of corporate-communication materials in both Mandarin and English—press releases, Q&As, briefing books, executive speeches, we-media posts, annual reports—ensuring consistency with brand tone and regulatory context.
- Develop and maintain strong relationships with business, mass, general and vertical media as well as KOLs; secure proactive coverage and manage interview opportunities for C-suite spokespeople.
- Draft holistic communication strategies (narrative arc, messaging house, channel mix) for corporate communication, image enhancement, product launches, crisis scenarios, ESG milestones, M&A announcements and thought-leadership campaigns.
- Manage project timelines, vendor budgets and third-party suppliers (design, video, translation, monitoring) to deliver campaigns on schedule and within budget; issue weekly status reports and post-campaign analysis.
- Monitor industry trends, policy shifts and competitor moves; turn insights into actionable counsel and quarterly trend reports for clients.
- Support new-business pitches by conducting research, drafting proposal sections and participating in presentation rehearsals.
- Collaborate with finance, legal and compliance teams to ensure all external statements meet listing-rule or regulatory disclosure requirements where applicable. QUALIFICATIONS
- Bachelor’s degree or above in Communications, Journalism, Business, English, International Relations or related field.
- 2–3 years of corporate-communications experience inside a PR agency; tech or professional-services accounts strongly preferred.
- Native-level Mandarin plus fluent business English (written and spoken); able to produce publication-ready English press releases with minimal editing.
- Established network of Chinese business, general and industry journalists; familiarity with new-media ecosystems (REDNote, Zhihu, Bilibili, WeChat Channels).
- Proven track record of placing corporate news in tier-one outlets (e.g., CCTV, People Daily, Xinhua, Caixin, Yicai, Reuters, Bloomberg) and securing top-tier broadcast interviews.
- Strong project-management skills: capable of juggling multiple deadlines, prioritizing under pressure and maintaining accuracy in fast-moving news cycles.
- Crisis-communication exposure—experience drafting holding statements, media Q&As and managing real-time monitoring dashboards.
- Proficiency in Microsoft Office, Meltwater/Cision or equivalent media databases; basic knowledge of AI-driven monitoring tools is a plus.
- Proactive, detail-oriented, numerate and comfortable with budget spreadsheets; understands billing cycles and can draft client-facing budget reconciliations.
- Collaborative mindset, resilient attitude and willingness to travel domestically when events or media tours require
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