Growth Marketing Manager

Propel your career at Belden, where innovation creates possibilities—for our people, our customers, and the communities we serve. We connect people, information, and ideas to solve the world’s most complex connectivity challenges, turning curiosity into meaningful impact. Here, you’ll take on work that challenges you, supports your growth, and empowers you to shape what’s next. You’ll collaborate with global teams, gain diverse perspectives, and contribute to solutions that extend beyond our business—creating value in the world around us.

Together, we are shaping the future of digitization and paving the way for the next generation of innovation.

Belden’s Growth Marketing Manager leads targeted, data-driven campaigns that shape buying decisions, generate leads and accelerate funnel inflow across key audiences. This role develops campaign strategy, translates technical concepts into clear customer messaging, and serves as the primary connection between marketing activity and commercial outcomes. This role reports to the regional Senior Growth Marketing Manager.

You will make an impact by:

• Driving campaign strategy: Own the strategy and execution of integrated, multi-channel campaigns that drive engagement, qualified leads and funnel impact.
• Developing customer messaging: Translate complex product and solution information into compelling, customer-centric value propositions and content across priority vertical markets.
• Understanding customer behavior: Develop a deep understanding of target audiences and buyer personas in the region, analyze each stage of our sales funnel and collaborate closely with our sales teams to respond to buyer intent effectively.
• Developing creative tactics: Create strong campaign concepts, offers, and content angles that break through in a crowded marketplace and motivate purchases.
• Optimizing performance: Monitor real-time results across digital channels and Salesforce to optimize tactics and maximize lead to pipeline conversion.
• Partnering cross-functionally: Aligning plans with Sales, Inside Sales, Global Marketing to ensure campaigns support business priorities and receive buy-in across the organization.
• Communicating marketing impact: Report campaign performance to stakeholders and demonstrate a clear connection between marketing activity and funnel impact.
• Navigating ambiguity: Operate effectively in a fast-moving environment where not all inputs are defined, using data, experimentation, and stakeholder input to clarify direction and drive progress.

• Education – Bachelor’s degree or higher in Marketing, Business, or a similar field.
• Experience – 7+ years of experience in the marketing field with a focus on B2B lead generation and campaign strategy. Proven track record of owning the strategy behind integrated campaigns (audience prioritization, offer development, messaging, channel mix) and connecting marketing activity to measurable outcomes, such as qualified leads and funnel impact. Experience with account-based marketing (ABM) strategies and an understanding of how ABM tools and signals inform campaign targeting, personalization, and prioritization.
• Desired Abilities and Skills – Excellent communication, collaboration, and organization skills. Exhibit strong project management skills and the ability to lead and influence cross-functional teams. Strategic thinker with a results-driven mindset. Deep understanding of marketing and tools/programs, such as Salesforce, Pardot and Microsoft Office.

Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health/dental/vision, long term/short term disability, life insurance, HSA/FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability!

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Let’s Create Possibilities Together.

Join a global community shaping the future of intelligent connectivity. At Belden, you’ll help push the boundaries of technology and write the next chapter of innovation, creating possibilities for your career, your future, and the world around you.

These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.