Platform Manager, Marketing - CDP

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

As a Platform Manager, Marketing - CDP you will be accountable for Marketing CDP (Customer Data Platform), solution roadmap, governance, enhancements, release-management and support; partner with stakeholders and project team to validate business and technical requirements and drive adoption through training, stakeholder-development and advocacy.

You will report to the Manager, Data, Analytics and Reporting and work hybrid in Barcelona, Spain.

Your Responsibilities

• Collaborate on critical architectural decisions - data pipelines, and analytics infrastructure - enabling fast and reliable marketing initiatives.
• Serve as a trusted expert on integrations between internal systems and external marketing platforms, ensuring secure and compliant data flows.
• Monitor and resolve technical issues affecting marketing operations and campaign delivery.
• Partner with marketing stakeholders to support initiatives like lifecycle campaigns, attribution tracking, and personalization.
• Own technical delivery on data enablement projects (Intent Models, Web Groups, Buying Journeys) from concept to deployment - ensuring milestones, scope, and quality standards are met.
• Manage vendor relationships and technical partnerships

The Essentials - You Will Have

• Minimum 5 years of Marketing Activation or Operations Experience
• Previous experience with Data Providers – Dun & Bradstreet, Zoom Info, SalesIntel, or similar platforms
• 5 years' hands-on experience with Sales/ MarTech Stack Development such as Salesforce Sales Cloud, Adobe AEM/Analytics, or Oracle Eloqua preferred.
• High Level of Proficiency in Excel – Power BI a plus
• Experience managing projects across business function teams
• While headquarters are in the US, you must collaborate with colleagues globally where time zones, languages, and cultural differences exist
• Fluency in English required (write, read, and speak)
• Flexibility to work Monday - Wednesday: 11 am - 7 pm CEST

The Preferred - You Might Also Have

• Bachelor's degree in data science, math, economics, business administration, market research, or another data-intensive field preferred.
• Experience with work management systems – Trello, Jira, Confluence, Seismic
• Understanding of data privacy regulations and the importance of protecting Personal Identifiable Information
• Background in SEO/Keyword Research and Optimization
• Knowledge of Data Governance Best Practices and Standards

What We Offer

• Comprehensive mindfulness programs with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees
• Employee Assistance Program
• Personalized wellbeing programs through our OnTrack program
• On-demand digital course library for professional development
• A collaborative, high‑performance engineering environment that values innovation and continuous improvement.
• Opportunities for ongoing learning, certification, and global exposure.
• Great compensation package and benefits aligned with Rockwell Automation's global standards.
• And other attractive local benefits!

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.