Go To Market Manager (Account Based Marketing)
Indexed description
Reporting to the Chief Product Officer, this role owns the company's go-to-market narrative, sales collateral, and account-based marketing strategy for enterprise OEM customers. The role is responsible for ensuring that all external-facing messaging is consistent, current, and aligned with product reality and strategic priorities.
Key Responsibilities:
Own all sales collateral
- Maintain and evolve pitch decks, ROI materials, and executive content
- Ensure all materials reflect current product reality and strategy
- Operate as part of the Product team to drive and codify clear positioning
- Translate product consensus into high-quality external narratives and materials
- Ensure consistent communication of CPO-defined positioning
- Lead account-based marketing for top auto OEMs
- Help map out enterprise customers for targeted strategies
- Support enterprise deals with tailored narratives, materials, and ROI storytelling
- Proven ability to create executive-level materials (pitch decks, ROI narratives) for complex enterprise sales
- Experience translating technical products into clear business value
- Experience working directly with Product and Sales leadership on GTM or positioning
- Demonstrated ability to drive clarity and convergence in ambiguous environments
- High ownership and output velocity; able to independently produce high-quality work under pressure
- Experience with account-based marketing (ABM) for enterprise customers
- Background in industrial, robotics, or complex B2B SaaS environments
- Experience supporting long, multi-stakeholder sales cycles
- Experience in category creation or platform positioning
- Hybrid role based in the Greater Boston area (2-3 days/week on-site)
- Travel is limited and opportunistic, primarily for key customer engagements and selective industry events
- Conference attendance is not routine, but may be used strategically for market insight and competitive awareness
- Competitive Healthcare Coverage
- Unlimited PTO
- Commuting Expenses Covered
- Telecommunications Stipend
- 401k Match
- HSA Employer Contribution
Create a free Caio profile to unlock more results and save your role and location preferences.
Unlock free search