SENIOR MARKETING MANAGER- GA
Indexed description
We are a proud work-from-office company. If you're ready to work on-site in a dynamic, global company, we'd love to hear from you. About Us: • Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector. • We provide a comprehensive portfolio of solutions including HR/HCM technology, managed services, and global business process outsourcing (BPO). • Our company and its service providers serve over 95,000 businesses and process over $135B in annual payroll. • Headquartered in Chandler, Arizona, Vensure helps businesses streamline and grow with custom strategies benefiting both employers and employees. • Learn more at www.vensure.com. Position Summary: • Senior Marketing Manager, Customer/Lifecycle Marketing • Responsible for customer and lifecycle marketing to drive engagement and retention strategies that enhance the customer journey. • Requires strong marketing background, excellent analytical skills, and passion for creating impactful customer experiences. Essential Duties and Responsibilities: • Develop and execute customer lifecycle marketing strategies to boost engagement, retention, and loyalty. • Analyze customer data and insights to improve the customer journey and increase lifetime value. • Collaborate with product, sales, and customer service teams to ensure a seamless customer experience. • Create and manage targeted marketing campaigns across email, social media, and digital advertising. • Monitor and report marketing initiative effectiveness, using data to optimize strategies. • Stay current on industry trends and best practices in customer and lifecycle marketing. Marginal Functions: • Build and promote relationships across teams for effective communication and services affecting clients. • Attend webinars and training to stay updated on company and department best practices. • Complete projects and duties as assigned by supervisor. Knowledge, Skills, and Abilities: • Proven success in developing and executing marketing campaigns. • Strong analytical skills with data-driven marketing experience. • Excellent communication and interpersonal skills. • Ability to work collaboratively in a fast-paced environment. • Proficiency in marketing automation tools and CRM systems. Education & Experience: • Bachelor's degree in Marketing, Business, or related field; MBA preferred. • 5+ years of marketing experience focusing on customer and lifecycle marketing. Physical, Mental, & Communication Demands: • Physical: Sedentary work, manual dexterity for computer and office equipment use, occasional walking, visual acuity for data analysis, minimal lifting. • Mental: Attention to detail, problem-solving, multitasking under deadlines, decision-making, stress management. • Communication: Strong interpersonal skills, cultural sensitivity, clear written and verbal communication, effective presentation skills. Environmental Conditions: • Indoor office environment with occasional moderate noise from office equipment or coworkers. #SolvoHRGlobal #LI-PROMOTED #LI-Onsite
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