Director of Sales | Sales Manager

Job Title: Director of Sales | Sales Manager

Location: Beverly, MA // Hybrid

Employment Type: Full-Time

About Us: Boost Promotions is a leading provider of promotional products and branded merchandise. We help businesses enhance their brand visibility and drive customer engagement through creative and customized promotional solutions. With a passion for creativity and a commitment to excellence, we are dedicated to delivering high-quality products and exceptional service to our clients.

Job Summary:

We are a fast-growing branded merchandise distributor seeking an experienced Director of Sales / Sales Manager to lead, structure, and scale our revenue organization.

This is a newly created leadership role. The ideal candidate will bring proven experience in the promotional products industry and a strong track record of managing sales representatives, account managers, and coordinators. This individual will be responsible for driving revenue growth, improving margins, implementing process and accountability, and building a high-performance culture.

This role requires both strategic leadership and hands-on execution.

Key Responsibilities:

Revenue Leadership & Growth Strategy:

• Develop and execute a scalable sales strategy to grow revenue

• Set annual revenue targets by individual and team

• Drive new business development initiatives

• Improve organic account growth strategies

• Monitor pipeline health and forecasting accuracy

• Identify new vertical markets and expansion opportunities

Team Leadership & Performance Management:

· Lead and manage Sales Representatives, Account Managers, and Coordinators

• Establish clear roles, expectations, and KPIs

• Conduct weekly pipeline and performance meetings

• Coach team members on prospecting, margin management, and strategic selling

• Recruit, onboard, and develop new sales talent

Process & Operational Structure:

• Implement standardized sales processes from prospecting through execution

· Create accountability metrics for quoting, margin protection, and follow-up

• Ensure CRM adoption and reporting accuracy

• Improve cross-department collaboration

• Identify inefficiencies and build scalable systems

Margin & Financial Oversight:

• Protect and improve gross margin performance

• Monitor discounting practices

• Review large quotes and strategic proposals

• Forecast revenue and profitability

Culture & Accountability:

• Build a performance-driven but collaborative culture
• Shift team mindset from order-taking to proactive selling
• Create development plans for high-potential team members
• Establish professional standards and client service excellence

Qualifications:

• 7–10+ years of experience in the promotional products industry

• 3–5+ years managing a sales team

• Proven ability to scale revenue in a $5M–$25M distributor environment

• Strong understanding of sourcing platforms (ASI, SAGE, Distributor Central)

• Deep knowledge of margin management and pricing strategy

• Excellent leadership, coaching, and communication skills

• Strategic thinker with operational discipline

Benefits:

• Competitive compensation with commission and bonus opportunities
• Ongoing training and professional development
• 401(k) Contribution and Profit Sharing
• Health insurance
• Unlimited Paid Time-Off after (1) year
• Hybrid Workplace
• Fun and collaborative team

Application Process:

Interested candidates should submit their resume to [email protected] Boost Promotions is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.