Growth Content Strategy Expert - TikTok

Responsibilities

Team Introduction: The User Growth team (UG) at TikTok plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok products. The creative team at UG is looking for a talented and self-directed senior professional to generate, manage, and evolve the creative initiatives for our suite of industry-leading products.

1. User & Content Insights: Deeply analyze consumption trends, preferences, and potential needs of users in core global markets. Deconstruct the engaging elements of different content types to build a systematic content understanding and evaluation framework.
2. Build Evaluation Systems: Utilize both qualitative and quantitative analysis methods to establish evaluation standards and data metric systems capable of measuring content quality, diversity, and long-term value, ensuring continuous iteration and optimization.
3. Drive Strategy Implementation: Based on profound insights, tailor differentiated content strategies for key markets. You will collaborate closely with product and algorithm teams to translate strategies into specific product features or algorithm model optimizations, and validate their effectiveness.

Qualifications

Minimum Qualifications:
1. Profound Content Industry Experience: Deep understanding of and passion for the content industry, with extensive experience in content platforms, media, or related fields (e.g., content analysis, strategy, product management).
2. Exceptional Abstraction & Insight Capabilities: Strong logical thinking and inductive skills, capable of extracting core patterns from massive and complex information, constructing clear analytical frameworks, and formulating unique insights.
3. Cognition of Algorithmic Systems: Understand the fundamental principles and operational logic of recommendation systems. Highly capable of communicating and collaborating effectively with algorithm engineers, clearly articulating business requirements, and understanding technical solutions.
4. Intense Curiosity & User Empathy: Deeply curious about exploring user behavior across diverse cultural backgrounds. Consistently user-centric in problem-solving and dedicated to creating superior experiences, driven by strong self-motivation and a desire for meaningful achievement.

Preferred Qualification:
1. Passionate about the short video industry (e.g.,weekly deep dives into emerging content trends)