Manager, IMX - Customer Marketing, Immediate Consumption

Role Summary

The Manager, Customer Marketing - Immediate Consumption leads channel strategy and execution frameworks across convenience, forecourt, campus, and high-traffic urban outlets across GCM.

This role owns velocity growth strategy, cold availability standards, and asset productivity frameworks, driving measurable performance improvement across China's dense retail network.

Please note: This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup

What You'll Do for Us

Define Impulse & Velocity Strategy

• Develop long-range growth strategy for immediate consumption occasions

• Establish cooler placement, visibility, and asset productivity standards

• Lead seasonal and event-driven activation strategy to maximize impulse capture

Drive Operational & Commercial Excellence

• Partner with Bottlers to elevate execution discipline and outlet-level performance

• Define KPIs for velocity, cold availability, share of space, and outlet penetration

• Influence asset deployment and investment prioritization

• Identify structural gaps and implement scalable corrective solutions

Integrate National Campaigns to Outlet Level

• Ensure brand campaigns translate into high-impact in-store execution

• Provide field insights to inform portfolio and activation strategy

Perform other job-related duties as assigned, in response to evolving business needs and market dynamics

Qualifications & Requirements

Required

• Bachelor's degree required

• 3-8 years experience in trade marketing, field marketing, or route-to-market leadership

• Strong understanding of China high-density retail environments

• Demonstrated operational rigor and execution excellence

• Experience influencing cross-system stakeholders

Preferred

• FMCG beverage experience

What We Can Do For You

• Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale
• High-visibility role partnering with senior Marketing, Category, and Commercial leaders
• Exposure to enterprise-level strategy discussions within a world-class system
• A strong platform to grow into broader strategy or category leadership roles
• Competitive compensation, benefits, and development opportunities

Location(s):
China

City/Cities:
Shanghai

Travel Required:
00% - 25%

Relocation Provided:
No

Job Posting End Date:
July 17, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.