Brand Strategic Key Account Manager, Beauty, Makeup & Skincare (TikTok Shop, Malaysia)

Responsibilities

About the team
The FMCG, Fast Moving Consumer Goods team drives growth across everyday essentials, from personal care to health and beauty. We partner with leading brands and sellers to deliver seamless, engaging shopping experiences that make TikTok Shop a trusted destination for daily needs.

Responsibilities
- Acquire and incubate brands, principals, distributors and key merchants that contribute meaningful GMV growth within Makeup & Skincare
- Build and maintain strong relationships with merchants, negotiate commercial plans and secure best deals based on campaign priorities and seasonality
- Identify growth opportunities for merchants through assortment expansion, pricing strategy, content, livestream and affiliate levers, while building JBPs
- Manage seller performance and service quality, including cancellation rate, return rate, shipping lead time and customer experience to improve conversion
- Manage mid and long-tail sellers throxugh scalable incubation programs, seller communications and performance management tools
- Develop and execute category or sub-category growth plans with clear actions across traffic, assortment, content and monetisation levers
- Track market trends, competitor landscape and consumer demand within the beauty industry to identify opportunities and risks
- Support internal business reviews, merchant pitches and commercial presentations using Excel and PowerPoint
- Collaborate cross-functionally with campaign, creator, ads and operations teams to drive category growth targets

Qualifications

Minimum Qualifications
- Bachelor's Degree or equivalent practical experience
- 3+ years experience in ecommerce, beauty, FMCG, retail, or related commercial fields
- Attention to detail, affinity with numbers, logical and problem solving skills
- Good analytical skills and able to set up action plans based on data and experience
- Strong business presentation skills with hands-on daily usage of Excel and PowerPoint for reporting, analysis, and commercial proposals
- Strong understanding of beauty industry landscape, consumer trends, and competitive environment

Preferred Qualifications
- Direct experience in Beauty category
- Experience managing premium or prestige beauty brands is preferred
- Strong connections with brands, principals, distributors, and big sellers are preferred
- Able to communicate insights and recommendations confidently with internal and external stakeholders
- Proficient in Excel and PowerPoint