Vice President of Marketing

About TouchCare

TouchCare is a healthcare concierge service dedicated to simplifying the complexities of health insurance and the healthcare system. By assigning each member a personal assistant, TouchCare helps resolve billing issues, coordinate with providers, and save individuals time and money. Committed to providing a healthier understanding of healthcare, TouchCare makes navigating healthcare more convenient and stress-free for its users.

The Role

TouchCare is seeking a Vice President of Marketing to build, lead, and scale a high-performing marketing function that drives predictable growth.

This role will partner directly with the executive team to evolve into a structured, marketing-driven growth engine. The marketing team is currently made up of creative and brand leader, a content writer, and an events manager. You will own the full funnel—from demand through pipeline and engagement—and operate as a true business partner to sales and leadership.

This is a hands-on builder role. We’re looking for someone who is equally comfortable setting strategy and executing, thrives in fast-paced environments, and is energized by building from the ground up.

What You’ll Do

Build & Scale the Growth Engine

• Design and execute a full-funnel B2B growth strategy across demand generation and lifecycle marketing
• Own marketing-sourced pipeline and revenue targets
• Establish clear KPIs, reporting, and operating cadence across the funnel
• Partner with Sales to ensure alignment on pipeline generation and conversion

Own Go-To-Market

• Translate complex healthcare navigation solutions into clear, differentiated, and compelling messaging
• Develop verticalized GTM strategies across employer and broker segments
• Partner with Design, Product, and Sales to launch and commercialize new offerings

Drive Member Engagement & Retention

• Build strategies that drive activation, engagement, and retention in a B2B2C model
• Ensure continuity from employer sale → member experience
• Partner with Client Success and Operations to optimize engagement and utilization

Elevate Brand Reputation & Content

• Establish TouchCare as a category leader in HealthTech and benefits navigation
• Build a content engine that supports demand generation, brand authority, and sales enablement
• Ensure consistency of voice, positioning, and storytelling across all channels

Build & Lead the Team

• Build, mentor, and scale a team across Content and Design
• Operate as a player-coach, stepping in where needed to drive execution
• Drive cross-functional alignment across Sales, Product, Client Success, and Leadership

What You Bring

• 10+ years of marketing leadership experience in high-growth or VC-backed environments
• Proven track record building marketing functions from early-stage to scalable growth engines
• Experience transitioning from sales rep led sales to structured, repeatable systems powered by marketing efforts
• Deep expertise in:
• Demand generation and pipeline ownership
• Product marketing and commercialization
• Customer/member engagement and lifecycle marketing
• Experience in broker or employer channels (strongly preferred)
• Hands-on experience with modern GTM tech stacks (Salesforce, Mailchimp, Heymarket , AI tools, etc.)

Core Competencies

• Builder Mentality: Bias for action; thrives in ambiguity and builds from zero
• Data-Driven Operator: Connects marketing and sales into one growth system
• Strategic Storyteller: Translates customer insight into differentiated positioning
• Ownership Mindset: Takes accountability for results and drives solutions
• Player-Coach Leadership: Balances strategy with hands-on execution

What We Offer

• Competitive base salary commensurate with experience
• Opportunity to build and shape company culture from day one
• Direct impact on improving financial wellness for thousands of employees
• Flexible benefits package

Why Join Us?

• Impactful Growth: Lead the expansion of specialized services that provide critical support to members during complex life events.
• Collaborative Environment: Work closely with a supportive team across Sales, Client Success, Product, and Marketing.
• Strategic Leadership: Shape the go-to-market strategy and future evolution of TouchCare’s specialized portfolio.

Location: This position will be in-person, 5 days a week in the Stamford office.