Chain Account Manager (HEB)

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.

We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.

Morales Beverage Group seeks a Chain Account Manager for the Austin & San Antonio territories. We have a competitive compensation package with a wide range of benefits for full-time employees.

Job Description

The Chain Account Manager (CAM) will lead MBG’s relationship and business execution with H-E-B, one of our most strategic retail partner. This role is responsible for driving volume, distribution (PODs), programming, and flawless in-store execution across all divisions (wine, beer, and emerging categories).

This is a high-impact, high-visibility role requiring strong commercial acumen, cross-functional leadership, and the ability to turn strategy into results at both the corporate and store level.

MORALES BEVERAGE GROUP VALUES

• All-In: Being Accountable; If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

Chain Strategy & Execution

• Own the day-to-day relationship with H-E-B buyers and category managers
• Develop and execute annual and quarterly business plans aligned with MBG and supplier goals
• Drive distribution gains (PODs), shelf placement, and cold box presence
• Lead all submissions for resets, cut-ins, and new item presentations

• Build and execute pricing strategies (EDLC, TPR, ad features)
• Align supplier funding and programming with H-E-B promotional calendars
• Ensure pricing accuracy and alignment across all systems and stores

• Deliver against volume, revenue, and margin targets
• Track performance vs. goals (velocity, POD growth, display execution)
• Identify opportunities and gaps, and quickly deploy action plan

• Partner with Area Managers and Sales Reps to ensure best-in-class execution
• Translate chain strategy into clear field priorities (displays, features, placements)
• Hold teams accountable for in-store standards and follow-through

• Serve as the primary point of contact for key suppliers tied to H-E-B
• Align on goals, programming, and growth expectations
• Lead business reviews and communicate performance updates

• Work closely with Operations, Finance, and Portfolio teams
• Ensure alignment on inventory, forecasting, and supply chain needs
• Help resolve operational issues impacting chain performance

• Customer Focus: Dedicated to meeting the expectations and requirements of customers, ensuring high levels of satisfaction and fostering strong relationships.
• Negotiating: Skilled at negotiating with clients to secure favorable outcomes, understanding customer needs, and aligning them with company goals.
• Strategic Agility: Anticipates market trends and retailer strategies to develop and execute long-term business plans that drive sustainable growth across national and regional chain accounts.
• Business Acumen: Understands how pricing structures, margins, forecasting, and financial KPIs impact overall business performance and uses this knowledge to make sound commercial decisions.
• Drive for Results: Consistently meets or exceeds sales volume, revenue, and gross profit targets by holding self and cross-functional partners accountable to execution and outcomes.

• Collaborate with peer leadership to strategize and solve issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff and department leaders with the purpose of:
• Being approachable at all times
• Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about Mexcor and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions

Qualifications

• 5+ years of beverage alcohol or CPG experience (distribution or supplier preferred)
• Proven experience managing chain accounts (H-E-B strongly preferred)
• Strong understanding of:
• Pricing strategy (EDLC, TPR, margin structure)
• Chain programming and promotional calendars
• Retail execution and merchandising standards
• Demonstrated ability to drive volume growth and distribution gains
• 21 years or older, High School Diploma or GED
• Excellent communication, negotiation, and presentation skills
• Highly organized with strong attention to detail and follow-through
• Proficiency in Excel and data-driven decision making
• This position requires attendance at local meetings, local travel and occasional out-of-town travel
• Hold a valid and current Texas driver’s license within MVR policy guidelines throughout employment
• Ensure reliable, insured transportation, in accordance with company policy
• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
• Must be able to pass a background and drug screening for hire and randomly throughout employment
  

Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.