National Account Manager
Indexed description
At Backyard Products, the National Account Manager will be responsible for maintaining and growing existing business with Walmart, managing a pipeline of actionable growth initiatives, working closely with product development and marketing teams, and analyzing market trends to drive revenue and EBITDA growth. The National Account Manager will serve as the primary point of contact between Walmart and Backyard Products, helping strengthen retailer relationships and drive strategic business growth. Position includes a bonus plan.
Key Responsibilities
Client/Buyer Relationship Management:
- Build and maintain relationships with Walmart buyers, merchants, replenishment teams, ecommerce contacts, and key decision makers
- Run regular meetings to understand Walmart’s needs and identify opportunities for incremental revenue growth
- Support both Walmart 1P and Marketplace growth strategies
- Lead line reviews, promotional planning, and category growth initiatives
- Set, maintain, and monitor sales goals
- Develop comprehensive sales strategies to achieve revenue and EBITDA targets
- Identify new and organic growth opportunities across Walmart stores and eCommerce
- Develop annual business plans and quarterly growth strategies
- Work closely with Product Development, Demand Planning, Marketing, and Operations teams to build effective product and promotional roadmaps
- Develop accurate sales forecasts by analyzing historical sales data, market trends, and promotional plans
- Analyze Walmart performance metrics including sales trends, inventory levels, margin, conversion, and promotional effectiveness
- Utilize Retail Link and Luminate insights to identify opportunities and risks
- Prepare and present regular reporting on account performance to Management
- Prepare and execute PowerPoint presentations internally and externally
- bachelor’s degree in business administration, Sales, Marketing, or related field preferred
- 5+ years of Walmart or omnichannel retail experience preferred
- Experience with Walmart Retail Link and/or Luminate strongly preferred
- Experience with Walmart Connect, WFS, or Marketplace preferred
- Experience in toys, outdoor, seasonal, home, or hardlines categories preferred
- Proficient in Microsoft Office and Outlook
- Strong analytical, communication, and presentation skills
- Entrepreneurial spirit with a proactive, goal oriented, and problem-solving mindset
- Ability to travel overnight as needed
- The National Account Manager position at Backyard Products is expected to be in office 4 days a week to collaborate closely with sales, marketing, product development, and leadership teams. Overnight travel required as needed.
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