Director of Sales, America's
Indexed description
Wire Belt Company of America is seeking a strategic, results-oriented Director of Sales, Americas to lead regional sales growth, strengthen customer relationships, and expand market presence across the Americas. Based at our corporate headquarters in Bedford, New Hampshire, this leadership role reports to the Vice President of Sales & Marketing and requires approximately 50% travel.
The Director of Sales, Americas is a highly visible commercial leadership role with responsibility for driving revenue growth, increasing market share, and building long-term customer value across the region. This individual will lead a hybrid sales organization that includes direct sales professionals and independent manufacturer’s representative firms, ensuring strong alignment, disciplined execution, and a consistently high standard of customer engagement.
Wire Belt Company of America manufactures stainless steel wire conveyor belting and conveyor systems for the food processing industry and other industrial sectors. The successful candidate will combine strategic thinking with hands-on leadership, partnering across sales, marketing, engineering, operations, and customer service to deliver growth while developing talent and strengthening channel performance.
- Partner closely with the Vice President of Sales & Marketing to develop and execute the Americas sales strategy in alignment with corporate goals and market opportunities.
- Lead, coach, and mentor a team of seven direct sales professionals, fostering a high-performance, values-driven culture.
- Manage and optimize relationships with independent manufacturer’s representative firms to ensure alignment, accountability, and consistent market coverage.
- Establish annual sales targets, forecasts, and budgets, and adjust plans as needed based on business performance.
- Identify new market opportunities, emerging trends, and competitive threats to inform strategic decision-making.
- Build and maintain strong relationships with key customers, OEMs, distributors, and industry partners.
- Support major account negotiations, pricing strategies, and long-term commercial agreements.
- Drive customer engagement initiatives, including site visits, product demonstrations, and participation in industry events.
- Ensure the voice of the customer informs product development, service offerings, and strategic planning.
- Implement clear sales processes, KPIs, metrics, and reporting systems that promote visibility, accountability, and performance across the hybrid sales organization.
- Collaborate closely with marketing, engineering, operations, and customer service to ensure seamless execution and high customer satisfaction.
- Oversee CRM adoption and data integrity to support pipeline management, close rates, forecasting, and performance analytics.
- Partner with the Vice President of Sales & Marketing on promotional strategies, product positioning, and go-to-market initiatives.
- Recruit, onboard, and develop top sales talent across both direct and representative organizations.
- Conduct regular performance coaching, reviews, and field engagement to support continuous improvement.
- Promote a culture of safety, integrity, collaboration, accountability, and customer focus.
- Bachelor’s degree in business, engineering, or a related field is required.
- MBA or advanced business education preferred.
- 10+ years of progressive experience in sales and marketing leadership roles.
- At least 4-6 years of experience leading both direct and indirect sales teams.
- Proven success selling industrial equipment, consumables, or capital goods; experience in food processing or related industries is preferred.
- Demonstrated ability to lead hybrid sales organizations and manage independent representative firms.
- Strong background in strategic planning, forecasting, and sales process optimization.
- Exceptional leadership, communication, and interpersonal skills.
- Strong analytical and financial acumen, including forecasting and P&L awareness.
- Proficiency with CRM systems and a data-driven approach to decision-making.
- A high degree of initiative, accountability, and customer focus.
- The ability to travel approximately 50% across North America.
Wire Belt Company of America is a long-standing manufacturer with a reputation for quality, innovation, and employee engagement. The company has been recognized multiple times by Business NH Magazine as one of New Hampshire’s best places to work and highlights a values-driven culture centered on family, integrity, innovation, ownership, and fun. Wire Belt offers competitive pay, health benefits, profit sharing, tuition reimbursement, and a 9/80 work schedule that provides a three-day weekend every other week. Additional employee-focused perks may also be available based on role and eligibility. Salary for this position will be competitive and commensurate with qualifications and experience.
Wire Belt Company of America is an Equal Opportunity Employer and is committed to creating an inclusive workplace where all qualified applicants are considered for employment.
Wire Belt’s Mission & Values:
Wire Belt’s mission is to keep manufacturing growth in the United States, and New Hampshire, by being a lean, green, values-driven team. Our company’s vision is to make Wire Belt the most preferred, respected, and trusted metal conveyor belt manufacturer in the world.
We seek individuals who strive to perform at that level and aim to continually improve while exhibiting our values:
Family: Our employees and our business partners are a team bound together by a common purpose; to respect, trust and learn from each other. To succeed together. We have each other's back.
Innovation: We believe that change is a way of life fostered by encouraging creativity and learning.
Integrity: We do the right thing in all circumstances.
Ownership: We build trust and teamwork through effective communication, execution, and accountability.
Fun: We encourage a culture that loves to serve our customers, community, and each other.
Wire Belt believes our culture helps us attract amazing people, improve performance, and make work more enjoyable. Our mission, vision and values statements are tools that shape our organization and help guide our decisions and actions. We believe that if we do this well, we will be here for many years to come, we will have profits to share, continue growing manufacturing where we are, and continue to positively impact our local community.
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