Influencer Marketing Manager (Crypto Casino & Sportsbook)

Blitzed is a fast-growing crypto casino and sportsbook focused on building a strong creator-led brand and community. We move fast, test aggressively, and scale what works. Mainly across TikTok, YouTube, Kick, X, Instagram, and Telegram/Discord.

The Role

We're hiring an Influencer Marketing Manager to own end-to-end creator partnerships: sourcing, outreach, negotiation, contracting, campaign execution, tracking, and optimisation. You'll build a repeatable influencer engine that drives deposits, sign-ups, and brand momentum—while protecting Blitzed's reputation and compliance standards.

What You'll Do

• Build and execute the influencer strategy across tiers (nano → mega) and platforms (TikTok/IG/YouTube/Kick/X).
• Source and qualify creators using clear criteria (audience fit, geo mix, engagement authenticity, risk profile).
• Own outreach, pitching, negotiation, and deal structures (CPA, rev share, hybrid, flat fee, performance bonuses).
• Create briefs, messaging, and content guidance that converts while staying compliant (no misleading claims, responsible gambling).
• Manage campaign ops: timelines, deliverables, approvals, tracking links/codes, reporting.
• Coordinate with Creative, Social, Community, Paid, and Affiliate teams to amplify and repurpose influencer content (UGC pipeline).
• Track and report performance: CAC/CPA, sign-ups, first deposits, deposit volume, retention signals, ROAS, and content KPIs.
• Maintain influencer CRM and documentation (pricing benchmarks, learnings, creative angles, whitelisting permissions).
• Run A/B tests on hooks, offers, landing flows, and creator formats; turn results into playbooks.
• Manage budgets, forecasts, and monthly creator spend plans.
• Identify and manage risk: fake followers, problematic content, brand safety issues, compliance concerns

• 2-5+ years in influencer marketing / creator partnerships (performance-driven).
• Proven experience negotiating deals and running measurable campaigns (CPA/ROAS driven).
• Strong understanding of YouTube/Kick creator ecosystems and how content converts.
• Hands-on with tracking/analytics: UTM links, codes, dashboards, attribution basics.
• Excellent communication and relationship management; comfortable with high-volume outreach.
• Highly organised: able to manage multiple creators, deadlines, and approvals at once.
• Comfortable working in fast-paced, test-and-learn environments.
• Experience in iGaming, crypto, fintech, sports, or other regulated/grey categories.
• Experience with affiliate programs and hybrid influencer/affiliate structures.
• Creator whitelisting / Spark Ads / paid amplification experience.
• Familiarity with KOL/influencer tools (CreatorIQ, Modash, Upfluence, HypeAuditor, etc.).
• Strong network of creators in Tier 1 + key growth geos.
• Tools You'll Use
• Google Sheets/Excel, Notion/Slack, link tracking tools (UTM/Bitly), influencer discovery tools, basic creative review workflows

• Competitive salary + performance-based bonus
• Fast progression and ownership
• Budget to test, learn, and scale winning creators
• Remote-friendly, flexible environment