Apparel Group
Linkedin · Posted 1mo ago
Manager - Social Media Marketing
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Indexed description
Key Responsibilities
- Strategy & Planning: Develop comprehensive social media & fashion content strategies to meet business objectives, increase awareness, and drive engagement.
- Content Creation: Produce, edit, and schedule compelling content (text, images, short videos, blogs) tailored for different platforms (Instagram, TikTok, Youtube etc.).
- Community Management: Monitor channels, respond to comments/messages, foster community, and manage brand reputation/crisis communication.
- Campaign Management: Plan and execute paid social media ads and organic campaigns, often collaborating with influencers.
- Analytics & Reporting: Track key metrics (KPIs), analyze campaign performance, identify trends, and provide data-driven reports with recommendations.
- Trend & Platform Mastery: Stay current with the latest social media trends, platform updates, and digital marketing technologies.
- Influencer Marketing: Identify, engage, and manage relationships with influencers or brand ambassadors for direct collabs.
- Collaboration: Work closely with marketing agencies, Operations, PR, and Design teams to ensure cohesive seasonal brand campaigns and creative assets.
- Proven experience in digital marketing and social media management.
- Strong copywriting, editing, and visual communication skills.
- Proficiency with social media management tools and analytics platforms (Google Analytics).
- Creative thinking, agency management, strong analytical skills, and excellent organizational abilities
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