Digital Marketing Manager

Employment Type: Full Time

Location: On Site in Warren, MI

Reports To: CEO and CTO

Role Overview

Partify Inc. is a fast growing e-commerce painted automotive parts company focused on building scalable, data driven operations. We are seeking a Digital Marketing Manager to take full ownership of customer acquisition, retention, and brand growth across every digital channel as the company continues to scale.

This is a hands on, high autonomy role for a marketer who can do it all. You will run paid advertising, e-commerce merchandising, email and SMS marketing, social media, and analytics end to end. The right candidate is just as comfortable in a Google Ads account as they are in the Shopify admin, in Klaviyo, or in a GA4 dashboard, and is energized by the opportunity to define playbooks, set the reporting cadence, and build the systems that will scale with Partify for years to come.

You will work closely with leadership, operations, and engineering teams to align marketing strategies with business objectives, optimize the full customer journey, and drive measurable revenue growth.

Key Responsibilities

Plan, execute, and optimize Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.

Manage and maintain Google Merchant Center, including product feed optimization, troubleshooting disapprovals, and improving product visibility.

Own the Shopify storefront end to end, including merchandising, product page optimization, app stack decisions, discount logic, and on-site conversion improvements.

Develop and execute email and SMS marketing programs in Klaviyo, Attentive, Postscript, or similar platforms, including promotional campaigns, lifecycle flows, segmentation, list growth, and deliverability.

Build, manage, and grow social media presence across YouTube, Instagram, TikTok, Facebook, and other relevant platforms, including paid social campaigns and organic content.

Create and manage content strategies tailored to each platform, including short form video, reels, ads, and editorial content.

Stand up and maintain reporting across Google Analytics, Shopify, ad platforms, and an e-commerce attribution tool to track ROI, CAC, LTV, and conversion rates.

Conduct A/B testing across ads, landing pages, email campaigns, SMS flows, and creatives.

Manage retargeting campaigns and customer segmentation strategies.

Optimize website funnels and landing pages to improve conversion rates.

Collaborate with design and content teams to produce high performing ad creatives and marketing assets, and brief outside contractors, freelancers, and agencies as needed.

Monitor trends in digital marketing, e-commerce, and social media to identify new growth opportunities.

Track and report on key marketing metrics, providing insights and recommendations to leadership on a regular cadence.

Establish processes, documentation, and SOPs that allow the marketing function to scale efficiently.

Assist in building brand awareness and maintaining consistent brand messaging across all channels.

Required Qualifications

Bachelor's degree in Marketing, Business, or a related field.

Minimum of 3 - 5 years of hands on experience in digital marketing for an e-commerce or DTC brand.

Proven experience personally managing Google Ads and Google Merchant Center.

Direct experience operating a Shopify storefront, including the admin, theme settings, collections, apps, and discounts.

Strong working knowledge of email and SMS marketing platforms such as Klaviyo, Attentive, Postscript, or similar, including flows, segmentation, and deliverability.

Demonstrated experience running paid social and organic content programs on YouTube, Instagram, TikTok, and Facebook.

Strong analytical skills and experience using Google Analytics and platform-native reporting to drive decisions.

Ability to manage multiple campaigns and projects in a fast paced environment with minimal oversight.

Strong communication, problem solving, and project management skills.

Self directed operator who is comfortable building structure.

Preferred Qualifications

Experience with conversion rate optimization (CRO) and funnel building.

Working knowledge of e-commerce attribution tools such as Triple Whale, Northbeam, or Rockerbox.

Basic knowledge of SEO and content marketing strategies.

Experience with influencer or affiliate programs.

Familiarity with Liquid, HTML, or CSS for quick Shopify edits.

Familiarity with marketing automation tools (Zapier, Make, etc.) and basic SQL.

Experience working in high growth startups or scaling companies.

Why Join Partify

Partify is building the future of painted automotive parts. Our team focuses on operational efficiency, data driven decision making, and scalable systems that support rapid growth.

This role offers the opportunity to directly impact revenue growth and customer acquisition through high impact marketing initiatives. You will work closely with leadership to build and scale a modern digital marketing engine, with the autonomy to define how it runs.

We Offer

Competitive salary.

HMO medical plans.

Dental and vision coverage.

401(k) with company match.

Paid holidays and sick time.

Employee discounts.

Please Note: Partify Inc. is unable to sponsor employment visas at this time.

Please Note: Partify Inc. may use AI tools to assist in initial application review. All hiring decisions are made by human team members.